Startup CEO Reflections

A blog about building high potential businesses

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  • Team Building

    Vetting Prospective Hires

    Jen Baird / August 29, 2020

    Recruiting team members is always a high stakes process. And that is especially true in a startup. Hiring mistakes are costly, so it is worth taking care to vet prospective new hires well.

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    The Dilemma of Two Good Options

    July 16, 2022

    Executive Mindset

    February 26, 2022

    Catch Them Being Good

    February 13, 2021
  • Leadership,  Team Building

    The Shift from Hiring Generalists to Hiring Specialists in a Startup

    Jen Baird / August 22, 2020

    At inception, the founding team of a startup must be small, but mighty. As the company grows, a shift occurs as the team reaches critical mass, and it becomes feasible to start hiring specialists. Recognizing this new stage of growth is essential.

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    Executive Mindset

    February 26, 2022

    Leadership Lessons from an African Village Headman

    November 23, 2024

    People Management for Startup Leaders

    February 18, 2023
  • Fundraising,  Team Building

    My Prospective VC Is Asking For Personality Tests?

    Jen Baird / August 15, 2020

    “They want us to take personality tests?” My team looked appalled. “Yep,” I said, “And we might even learn something ourselves from the process!”

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    You May Also Like

    How VCs Say “No”

    July 8, 2020

    Startup Financial Modeling: Things to Know

    May 27, 2023

    For a Fee, I will Fundraise for You

    June 7, 2025
  • Fundraising

    Startup Fundraising is All About Trust

    Jen Baird / August 8, 2020

    Some startup founders approach fundraising as a series of transactions. Think of fundraising as relationship-building -- and remember that the foundation of a good relationship is TRUST.

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    You May Also Like

    Screening for a VC Match When Startup Fundraising

    January 14, 2023

    Startup Financial Modeling: Things to Know

    May 27, 2023

    The Power of Professionalism

    March 1, 2025
  • Mindsets
    Leadership,  Team Building

    For Today’s Startup Problem-Solving, Are We Cooking or Baking?

    Jen Baird / August 5, 2020

    The work of building a startup varies. Sometimes it is more like cooking. Sometimes it is more like baking. Pick the right skill set for the job at hand.

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    It Takes a Village to Build a Startup

    November 26, 2022

    Looking through the Keyhole

    March 30, 2024

    For Me, It’s Not Just Business

    October 29, 2022
  • Risk & Decision-Making

    Watch Out for Fresh, Hot Data

    Jen Baird / August 1, 2020

    As company leaders, we want to be well informed about what is happening in our startup. Yet fresh, hot data is fraught with challenges. Treat it with care.

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    A Risk-Based Lens

    July 20, 2024

    Discerning Signals in the Noise

    April 6, 2024

    The Risk of Idea Stealing

    May 15, 2021

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