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Going Virtual
COVID-19 hit like a freight train in the spring of 2020. We went 100% virtual in a day. And began learning and evolving our approaches to work to adapt to a new reality. Here are some initial reflections on our particular case study for the impact of the pandemic on our team.
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Individual Customers are the Key to Successful Selling
Just like recognizing that you must design products for people, you also need to realize that purchase decisions are made by people as well. That means the core of your sales strategy needs to revolve around learning about and building relationships with the specific people you serve best within your customers' organizations.
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Starting Sales in a Startup
High-potential startups are businesses – and businesses thrive on revenue. That means that figuring out how to successfully start selling your product is at the heart of building a successful startup.
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Comparing the FDA 510(k) and De Novo Device Pathways
Check out the similarities and differences of two different paths (510(k) and De Novo) for getting pre-marketing authorization from the FDA for a software-as-a-medical-device.
