Startup CEO Reflections

A blog about building high potential businesses

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  • CEO Essentials,  Leadership

    Opportunity Costs

    Jen Baird / July 29, 2023

    The founding CEO of a startup always has more to do than they can fit into their available time – even if they are working every waking hour (which I do not recommend, by the way). That means one of the most significant success factors for such CEOs is their ability to consider opportunity costs and make wise decisions about…

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    What Gets You Up in the Morning?

    February 3, 2024

    Strategic Planning for Startups

    May 17, 2025

    Prerequisites for Synthesis

    September 18, 2021
  • Fundraising

    Reputations Matter

    Jen Baird / July 22, 2023

    The right investors can make a world of difference in building a high-potential startup. Wise entrepreneurs will evaluate potential investors just as carefully as investors evaluate potential investments.

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    When Fundraising, the Company is the Product

    May 13, 2023

    Know Your Numbers

    April 20, 2024

    Things I Wish I Knew When I First Started Fundraising

    December 17, 2022
  • Commercialization,  Founding,  Fundraising

    The Double-Edged Sword of Competition when Fundraising

    Jen Baird / July 15, 2023

    Sophisticated potential investors always ask about a startup’s competition. A well-developed answer is essential because “no competition” is not a good answer, and “too much competition” is also challenging.

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    What’s in a Name?

    October 5, 2024

    Careful What You Wish For

    August 3, 2024

    Are We Ready to Ship?

    July 17, 2021
  • Board of Directors,  CEO Essentials,  Fundraising

    Investor Levers of Control

    Jen Baird / July 8, 2023

    Just as I was zeroing in on the closing of my first equity investment in a startup I had co-founded, my corporate attorney said, "Once this investment is closed, they can fire you." What? The investors won't own more than half of my Company. How can that be?

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    Aligned on Success

    October 21, 2023

    Investors Who Survey the Landscape While Protecting the Focus of Their Startup Teams

    April 30, 2022

    Diversity in the Board Room

    November 7, 2020
  • Board of Directors

    Board of Directors – Good News + Bad News

    Jen Baird / July 1, 2023

    “You’re screwed!” my Board member said over his shoulder as we accidentally ran past each other in an airport. “Wait! What? Why? That Board package was filled with great news!” I exclaimed. He paused long enough to give me a pearl of wisdom I have never forgotten.

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    NIFO is Good Governance

    June 29, 2024

    Dysfunctional Investors Are Real

    March 8, 2025

    Diversity in the Board Room

    November 7, 2020

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Startup CEO Reflections by Jen Baird 2026
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