Startup CEO Reflections

A blog about building high potential businesses

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  • Team Building

    The Value of Performance Tests in Recruiting

    Jen Baird / March 26, 2022

    Evaluating potential new team members for skills and capabilities fit is always challenging due to inherent information disparities in the recruiting process. Performance tests can provide pivotal insight.

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    Hire When It Hurts

    February 1, 2025

    Consulting as Startup Preparation Ground

    December 4, 2021

    Recognizing When You Need to Change Up Your Team

    October 31, 2020
  • Leadership

    The Definition of a Leader

    Jen Baird / March 19, 2022

    Leaders come in all shapes, sizes, colors, and styles. Some are more effective than others, but in its most fundamental form, the definition of a leader is someone who can attract followers.

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    Focus

    Focus Means Saying No

    September 19, 2020

    Intentionally Empowering Each Other

    March 20, 2021

    Balancing Macro and Micro Elements

    November 9, 2024
  • CEO Essentials,  Risk & Decision-Making

    The Deep End of the Pool

    Jen Baird / March 12, 2022

    You are often confronted with problems you haven’t solved before in a startup. Problems that no one on the team or perhaps anywhere has solved before. Being comfortable jumping into the deep end of the problem-solving pool is essential for startup success.

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    Prerequisites for Synthesis

    September 18, 2021
    Jen and Favory Sonata

    Prioritize Exercise While Building Your Startup

    June 20, 2020

    The Magic Project Management Triangle

    January 16, 2021
  • Founding,  Product Development

    Evaluating Markets Before Founding

    Jen Baird / March 5, 2022

    Analyzing your potential market and testing concepts with potential customers are critical steps in deciding whether you have the ingredients for a potentially successful startup.

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    The Quiet Questions I Ask Potential Founder-CEOs

    February 21, 2026

    Making a Difference

    March 2, 2024

    Side Hustle vs. All-in

    August 5, 2023

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Startup CEO Reflections by Jen Baird 2026
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