Startup CEO Reflections

A blog about building high potential businesses

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  • Baby
    Product Development

    Customer Discovery #2: What a Positive Response Looks Like

    Jen Baird / June 27, 2020

    When asking for feedback on a product concept, it is easy to be fooled. Make sure you know the kind of reaction you need to hear to know you have a potential winner.

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    Products Are For People

    December 5, 2020

    Applying the Least Work Principle

    October 8, 2022

    The Preeminence of the Customers’ Problem

    December 10, 2022
  • N>1
    Product Development

    Customer Discovery #1: n>1

    Jen Baird / June 24, 2020

    Talk to many potential customers when seeking to validate an unmet need.

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    Why Your “Better Mousetrap” Isn’t Selling (And What To Do About It)

    November 1, 2025

    The Risk of Idea Stealing

    May 15, 2021

    You Can’t Crash if You Don’t Launch

    November 6, 2021
  • Jen and Favory Sonata
    CEO Essentials

    Prioritize Exercise While Building Your Startup

    Jen Baird / June 20, 2020

    Startups are marathons, not sprints. Figuring out how to pace yourself and your team in a healthy way has real business success consequences.

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    Milestones

    September 16, 2023

    The Deep End of the Pool

    March 12, 2022

    Driving for Speed with Finesse

    March 13, 2021
  • Measure
    Management

    What You Measure Will Improve

    Jen Baird / June 17, 2020

    A concrete measure provides the focus and sense of accomplishment needed to improve continuously.

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    Discovering the Meaning of Gradual

    July 23, 2022

    Striving for Highest Best Use

    June 25, 2022

    The Cost of Context Switching

    March 27, 2021
  • Life Happens
    Founding

    The Importance of Co-Founder Vesting

    Jen Baird / June 12, 2020

    Because life happens, co-founder vesting of equity is critical for a young high-potential startup.

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    You May Also Like

    The Preeminence of the Customers’ Problem

    December 10, 2022

    Starting Shares

    June 15, 2024

    Hold Out for the Right Stuff

    August 10, 2024
  • Co-founders
    Founding

    The Value of Co-Founders

    Jen Baird / June 9, 2020

    Most venture-backed companies are founded by two or more co-founders. With good reason.

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    You May Also Like

    The Double-Edged Sword of Competition when Fundraising

    July 15, 2023

    Entreprenurial Leadership

    April 5, 2025

    For Me, It’s Not Just Business

    October 29, 2022
  • What Blogging is Teaching Me
    Blogging

    What Blogging About My Startup Experiences is Teaching Me

    Jen Baird / June 6, 2020

    Four weeks into my blogging journey, I find blogging is affecting me in ways I never anticipated. As I continue, I wanted to share what I am learning.

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    Finding the path

    Why I Started This Blog

    May 8, 2020

    The Discipline of Blogging

    December 11, 2021

    Half a Decade of Blogging

    May 24, 2025
  • Delaware C-Corp
    Founding

    Start with a Delaware C-Corp If Raising VC

    Jen Baird / June 3, 2020

    When building a startup, you will face many surprising curves, so when the best path is the straight, well-traveled road, take it.

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    You May Also Like

    Hold Out for the Right Stuff

    August 10, 2024

    Are You Ready to Commit to Founding?

    January 25, 2025

    Talking Entrepreneurship on Invisible Ink

    July 13, 2024

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Startup CEO Reflections by Jen Baird 2026
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