Startup CEO Reflections

A blog about building high potential businesses

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  • Founding,  Leadership,  Relationships

    For Me, It’s Not Just Business

    Jen Baird / October 29, 2022

    Startup CEOs come in different styles. For some, "it's just business." But, for many founder CEOs, it is far more than that as they pour all their passion into their startup and embody it profoundly. That embodied passion is often the activation energy that propels the startup out of the gate and onto a successful trajectory as it persuades others…

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    Making a Difference

    March 2, 2024

    Keys to Customer Discovery

    June 3, 2023

    Entreprenurial Leadership

    April 5, 2025
  • Building a Team,  CEO Essentials

    Wingmen — Those Trusted to Go With You into Battle

    Jen Baird / October 22, 2022

    When you lead your startup into battle, you need an inner circle of wingmen (and hopefully, wingwomen) backing you up. They are the trusted few who have earned the right to fly by your side and make an impact.

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    The Benefits Tightrope: How Early-Stage Startups Should Think About Employee Perks

    August 30, 2025

    Using Retained Recruiters

    April 19, 2025

    Ask the Right Hiring Question

    March 15, 2025
  • Fundraising,  Selling

    Running the Hurdles

    Jen Baird / October 15, 2022

    My father was a track and field hurdler in college. Just thinking about the challenge of trying to go fast while staying in stride to cleanly clear each hurdle in sequence reminds me of the challenges of complex, multi-party sales situations like hospital sales and venture capital fundraising.

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    Wrangling a Fundraising Round

    December 31, 2022

    Startup Fundraising is All About Trust

    August 8, 2020

    When Fundraising, the Company is the Product

    May 13, 2023
  • Product Development

    Applying the Least Work Principle

    Jen Baird / October 8, 2022

    Developing a great, user-friendly, innovative product is often the heart of building a successful high-potential startup. But, as the team blazes new trails, they must successfully sift through user feedback to nail the design. The Least Work Principle is one of my tools for interpreting what users mean instead of just what they seem to be saying.

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    The Risk of Idea Stealing

    May 15, 2021

    Discerning Signals in the Noise

    April 6, 2024

    Keys to Customer Discovery

    June 3, 2023
  • CEO Essentials

    The Highlight Reel Effect

    Jen Baird / October 1, 2022

    When we hear stories of other startups, especially successful ones, it is easy to perceive that the path they traveled was straightforward and easy, especially if we lose sight of the highlight reel effect.   

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    The Deep End of the Pool

    March 12, 2022

    Considering A Whole Life

    June 10, 2023

    Specialties Matter

    January 28, 2023

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Startup CEO Reflections by Jen Baird 2026
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