Startup CEO Reflections

A blog about building high potential businesses

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  • Founding,  Leadership,  Relationships

    For Me, It’s Not Just Business

    Jen Baird / October 29, 2022

    Startup CEOs come in different styles. For some, "it's just business." But, for many founder CEOs, it is far more than that as they pour all their passion into their startup and embody it profoundly. That embodied passion is often the activation energy that propels the startup out of the gate and onto a successful trajectory as it persuades others…

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    Drive, Intelligence, and Integrity

    June 24, 2023

    Getting Baked for Fundraising

    July 15, 2020

    What Gets You Up in the Morning?

    February 3, 2024
  • Building a Team,  CEO Essentials

    Wingmen — Those Trusted to Go With You into Battle

    Jen Baird / October 22, 2022

    When you lead your startup into battle, you need an inner circle of wingmen (and hopefully, wingwomen) backing you up. They are the trusted few who have earned the right to fly by your side and make an impact.

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    Talking Entrepreneurship on Invisible Ink

    July 13, 2024

    The Benefits Tightrope: How Early-Stage Startups Should Think About Employee Perks

    August 30, 2025

    Compensating Tiny Teams

    March 3, 2023
  • Fundraising,  Selling

    Running the Hurdles

    Jen Baird / October 15, 2022

    My father was a track and field hurdler in college. Just thinking about the challenge of trying to go fast while staying in stride to cleanly clear each hurdle in sequence reminds me of the challenges of complex, multi-party sales situations like hospital sales and venture capital fundraising.

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    My Prospective VC Is Asking For Personality Tests?

    August 15, 2020

    The Essential Fundraising Question: What is Your Plan?

    May 20, 2023

    Startup Fundraising: Keep it Clean

    April 17, 2021
  • Product Development

    Applying the Least Work Principle

    Jen Baird / October 8, 2022

    Developing a great, user-friendly, innovative product is often the heart of building a successful high-potential startup. But, as the team blazes new trails, they must successfully sift through user feedback to nail the design. The Least Work Principle is one of my tools for interpreting what users mean instead of just what they seem to be saying.

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    Business Founders Must Lead as Product Managers/Solution Architects

    January 11, 2025

    Keys to Customer Discovery

    June 3, 2023

    Why Your “Better Mousetrap” Isn’t Selling (And What To Do About It)

    November 1, 2025
  • CEO Essentials

    The Highlight Reel Effect

    Jen Baird / October 1, 2022

    When we hear stories of other startups, especially successful ones, it is easy to perceive that the path they traveled was straightforward and easy, especially if we lose sight of the highlight reel effect.   

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    Big Sticks

    July 2, 2022
    Permission to Innovate

    Permission to Innovate

    July 4, 2020

    Pants and People

    July 9, 2022

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Startup CEO Reflections by Jen Baird 2026
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