Startup CEO Reflections

A blog about building high potential businesses

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  • Being a Christian CEO,  CEO Essentials

    The Stress-Management Power of Thankfulness

    Jen Baird / November 27, 2021

    Every year, the Thanksgiving holiday reminds me of the stress-management power of being thankful. I suppose the challenge is continually seeking to revisit what I am grateful for all the other days of the year.

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    What We Choose to Invest Our Time In

    January 4, 2025

    Midway through the Recovery Journey

    June 18, 2022

    Company Building with the Lord

    September 4, 2021
  • Selling

    The Real Competition

    Jen Baird / November 20, 2021

    What is the actual competition that an innovating startup faces? It is probably not the product that most closely resembles what you are offering to the market!

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    The Feel Good Conference Mirage

    December 14, 2024

    Running the Hurdles

    October 15, 2022

    Free Is Not Inexpensive

    November 13, 2021
  • Commercialization,  Selling

    Free Is Not Inexpensive

    Jen Baird / November 13, 2021

    Innovative startups, by definition, are introducing a change into the world.  And change is never easy.  While each startup’s market is unique, all will be seeking to induce potential customers to take a risk, and consider making a change from their current status quo. Yet while the trial may be “free” in terms of paying for the product, remember that…

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    What’s in a Name?

    October 5, 2024

    The Double-Edged Sword of Competition when Fundraising

    July 15, 2023

    The Feel Good Conference Mirage

    December 14, 2024
  • Product Development

    You Can’t Crash if You Don’t Launch

    Jen Baird / November 6, 2021

    Iterative product development is at the heart of many a startup founded on technological innovation as its core value driver. Lessons learned from earlier iterations (failures) inform the next prototype until the problems are solved, and requirements are met. Yet until you have lived this process, most startup stories only share the highlight reel of the successful tests, making it…

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    N>1

    Customer Discovery #1: n>1

    June 24, 2020

    IP Licensing for a Spinout Startup

    March 11, 2023

    Effectively Engaging the FDA

    February 27, 2021

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