Startup CEO Reflections

A blog about building high potential businesses

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  • Founding,  Leadership,  Relationships

    For Me, It’s Not Just Business

    Jen Baird / October 29, 2022

    Startup CEOs come in different styles. For some, "it's just business." But, for many founder CEOs, it is far more than that as they pour all their passion into their startup and embody it profoundly. That embodied passion is often the activation energy that propels the startup out of the gate and onto a successful trajectory as it persuades others…

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    Side Hustle vs. All-in

    August 5, 2023

    Keys to Customer Discovery

    June 3, 2023
    Life Happens

    The Importance of Co-Founder Vesting

    June 12, 2020
  • Building a Team,  CEO Essentials

    Wingmen — Those Trusted to Go With You into Battle

    Jen Baird / October 22, 2022

    When you lead your startup into battle, you need an inner circle of wingmen (and hopefully, wingwomen) backing you up. They are the trusted few who have earned the right to fly by your side and make an impact.

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    The Challenge of Raising Money as a Solopreneur

    February 24, 2024

    Specialties Matter

    January 28, 2023

    Using Retained Recruiters

    April 19, 2025
  • Fundraising,  Selling

    Running the Hurdles

    Jen Baird / October 15, 2022

    My father was a track and field hurdler in college. Just thinking about the challenge of trying to go fast while staying in stride to cleanly clear each hurdle in sequence reminds me of the challenges of complex, multi-party sales situations like hospital sales and venture capital fundraising.

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    Sweetspot

    Too Early. Too Late. Finding the VC Fund Timing Sweet Spot.

    July 18, 2020

    VC Intro Call Playbook

    February 10, 2024

    Considering Grants

    June 22, 2024
  • Product Development

    Applying the Least Work Principle

    Jen Baird / October 8, 2022

    Developing a great, user-friendly, innovative product is often the heart of building a successful high-potential startup. But, as the team blazes new trails, they must successfully sift through user feedback to nail the design. The Least Work Principle is one of my tools for interpreting what users mean instead of just what they seem to be saying.

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    Products Are For People

    December 5, 2020
    N>1

    Customer Discovery #1: n>1

    June 24, 2020

    The Risk of Idea Stealing

    May 15, 2021
  • CEO Essentials

    The Highlight Reel Effect

    Jen Baird / October 1, 2022

    When we hear stories of other startups, especially successful ones, it is easy to perceive that the path they traveled was straightforward and easy, especially if we lose sight of the highlight reel effect.   

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    You May Also Like

    Growing into the CEO Role

    January 7, 2023

    Not Fast Enough

    November 16, 2024

    People Management for Startup Leaders

    February 18, 2023

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