Startup CEO Reflections

A blog about building high potential businesses

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  • Founding,  Leadership,  Relationships

    For Me, It’s Not Just Business

    Jen Baird / October 29, 2022

    Startup CEOs come in different styles. For some, "it's just business." But, for many founder CEOs, it is far more than that as they pour all their passion into their startup and embody it profoundly. That embodied passion is often the activation energy that propels the startup out of the gate and onto a successful trajectory as it persuades others…

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    Hold Out for the Right Stuff

    August 10, 2024

    Getting Baked for Fundraising

    July 15, 2020

    Keys to Customer Discovery

    June 3, 2023
  • Building a Team,  CEO Essentials

    Wingmen — Those Trusted to Go With You into Battle

    Jen Baird / October 22, 2022

    When you lead your startup into battle, you need an inner circle of wingmen (and hopefully, wingwomen) backing you up. They are the trusted few who have earned the right to fly by your side and make an impact.

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    The Benefits Tightrope: How Early-Stage Startups Should Think About Employee Perks

    August 30, 2025

    The Challenge of Raising Money as a Solopreneur

    February 24, 2024

    Facilitating Team Learning Curves

    January 18, 2025
  • Fundraising,  Selling

    Running the Hurdles

    Jen Baird / October 15, 2022

    My father was a track and field hurdler in college. Just thinking about the challenge of trying to go fast while staying in stride to cleanly clear each hurdle in sequence reminds me of the challenges of complex, multi-party sales situations like hospital sales and venture capital fundraising.

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    Understanding the Waterfall

    October 14, 2023

    My Prospective VC Is Asking For Personality Tests?

    August 15, 2020

    The Risk of Idea Stealing

    May 15, 2021
  • Product Development

    Applying the Least Work Principle

    Jen Baird / October 8, 2022

    Developing a great, user-friendly, innovative product is often the heart of building a successful high-potential startup. But, as the team blazes new trails, they must successfully sift through user feedback to nail the design. The Least Work Principle is one of my tools for interpreting what users mean instead of just what they seem to be saying.

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    You May Also Like

    Products Are For People

    December 5, 2020

    IP Licensing for a Spinout Startup

    March 11, 2023

    Evaluating Markets Before Founding

    March 5, 2022
  • CEO Essentials

    The Highlight Reel Effect

    Jen Baird / October 1, 2022

    When we hear stories of other startups, especially successful ones, it is easy to perceive that the path they traveled was straightforward and easy, especially if we lose sight of the highlight reel effect.   

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    Making Bets

    September 9, 2023

    The Growth Moments

    September 3, 2022

    The Hidden Costs of Founding

    July 5, 2025

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Startup CEO Reflections by Jen Baird 2026
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