Startup CEO Reflections

A blog about building high potential businesses

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  • Beginning,  Relationships

    Co-Founder Dreaming

    Jen Baird / February 25, 2023

    There is a time in the inception phase of a startup as an idea takes shape and a team assembles when a shared dream emerges. By dreaming together, co-founders lay the foundation of a shared vision, an understanding of each others’ inspirations and motivations, and the beginnings of trust.

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    How and Why I Got into Startups

    May 8, 2020

    What’s in a Name?

    October 5, 2024

    Finding a Startup CEO

    August 2, 2025
  • CEO Essentials,  Leadership

    People Management for Startup Leaders

    Jen Baird / February 18, 2023

    One of the greatest challenges of founding and growing a startup company is learning to manage a team of people to accomplish amazing things on a shoestring as fast as possible.

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    Delivering Sound Bites

    July 3, 2021

    Funding Foundations

    September 2, 2023

    Equity Incentives for Startup Teams

    May 3, 2025
  • Leadership,  Management

    The Value of Being Decisive

    Jen Baird / February 11, 2023

    Being able to decide without all of the information you might wish for is a critical startup leadership skill. Often, a clear direction to move drives more value creation than taking time and resources to achieve an incrementally better decision.

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    Balancing Macro and Micro Elements

    November 9, 2024

    What is that Light?

    August 27, 2022

    Driving for Speed with Finesse

    March 13, 2021
  • Product Development

    Startup Patent Strategy

    Jen Baird / February 4, 2023

    Patent strategy for startups is complicated and nuanced, yet it can be the essence of creating protected assets that can ultimately be transferred to other organizations. Being smart and intentional up front is essential to generating such value for a startup.

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    You May Also Like

    You Can’t Crash if You Don’t Launch

    November 6, 2021

    The Risk of Idea Stealing

    May 15, 2021
    Baby

    Customer Discovery #2: What a Positive Response Looks Like

    June 27, 2020

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Startup CEO Reflections by Jen Baird 2026
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