Startup CEO Reflections

A blog about building high potential businesses

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  • CEO Essentials,  Fundraising,  Selling

    CEO = Chief Salesperson

    Jen Baird / August 26, 2023

    Because a successful entrepreneur ultimately must build a business that profitably sells a product to meet a sufficiently sized group of customers’ unmet needs, selling is one of the keys to success.

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    Strategic Startup Scoping

    August 20, 2022

    When Health Changes Everything

    November 15, 2025

    Using Lawyers Well

    November 14, 2020
  • Fundraising

    A Full Suite of Fundraising Decks

    Jen Baird / August 19, 2023

    Fundraising decks come in various shapes and sizes to suit multiple purposes. There is no one-size-fits-all, so it pays to have a sense of the numerous sorts to make intelligent decisions about what to create and send in various circumstances.

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    The Risk of Idea Stealing

    May 15, 2021

    Milestones

    September 16, 2023

    Structuring an Angel Round

    April 10, 2021
  • Fundraising

    Founder – Investor Alignment

    Jen Baird / August 12, 2023

    To improve the chances of achieving the best outcomes, it is imperative to establish alignment between the founding team and supporting investors in high-potential startups who raise money.

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    The Nature of Warm Introductions

    May 11, 2024

    Careful What You Wish For

    August 3, 2024

    Investor Levers of Control

    July 8, 2023
  • Beginning,  Founding,  Fundraising

    Side Hustle vs. All-in

    Jen Baird / August 5, 2023

    At the beginning of forming a startup, there is a phase where there is tension between doing the startup alongside whatever is paying the bills and committing to going all-in. Let's reflect on the factors that play into this decision.

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    What’s in a Name?

    October 5, 2024

    The Hidden Costs of Founding

    July 5, 2025

    Startup Genesis: Choosing a Problem to Solve

    September 5, 2020

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Startup CEO Reflections by Jen Baird 2026
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