Startup CEO Reflections

A blog about building high potential businesses

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  • CEO Essentials,  Fundraising,  Selling

    CEO = Chief Salesperson

    Jen Baird / August 26, 2023

    Because a successful entrepreneur ultimately must build a business that profitably sells a product to meet a sufficiently sized group of customers’ unmet needs, selling is one of the keys to success.

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    Striving for Highest Best Use

    June 25, 2022

    Delivering Sound Bites

    July 3, 2021

    Life’s Foundation: Health

    August 28, 2021
  • Fundraising

    A Full Suite of Fundraising Decks

    Jen Baird / August 19, 2023

    Fundraising decks come in various shapes and sizes to suit multiple purposes. There is no one-size-fits-all, so it pays to have a sense of the numerous sorts to make intelligent decisions about what to create and send in various circumstances.

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    For a Fee, I will Fundraise for You

    June 7, 2025

    Side Hustle vs. All-in

    August 5, 2023

    The Complicated Logistics of A Close

    November 4, 2023
  • Fundraising

    Founder – Investor Alignment

    Jen Baird / August 12, 2023

    To improve the chances of achieving the best outcomes, it is imperative to establish alignment between the founding team and supporting investors in high-potential startups who raise money.

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    The Power of Professionalism

    March 1, 2025

    For a Fee, I will Fundraise for You

    June 7, 2025

    The Risk of Idea Stealing

    May 15, 2021
  • Beginning,  Founding,  Fundraising

    Side Hustle vs. All-in

    Jen Baird / August 5, 2023

    At the beginning of forming a startup, there is a phase where there is tension between doing the startup alongside whatever is paying the bills and committing to going all-in. Let's reflect on the factors that play into this decision.

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    Are You Ready to Commit to Founding?

    January 25, 2025

    How Do You Start a Company?

    July 1, 2020

    Compensating Tiny Teams

    March 3, 2023

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