Startup CEO Reflections

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  • Budgeting & Finance,  Fundraising

    Startup Financial Modeling: Things to Know

    Jen Baird / May 27, 2023

    What are some of the different uses of startup financial forecasts, and what is the one thing we know for certain about them? Financial forecasting is an essential business planning tool. For startups, financial models are critical tools that serve many purposes and ultimately embody the financial implications of a host of strategic decisions and assumptions.

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    A Startup’s Chart of Accounts

    February 17, 2024

    Building a Financial Function

    January 13, 2024

    Stock Option Grant Planning

    May 10, 2025
  • CEO Essentials,  Fundraising

    The Essential Fundraising Question: What is Your Plan?

    Jen Baird / May 20, 2023

    When introducing your startup to potential investors, there is so much to cover. Remember that the most important question to answer is what is your plan? All else is context.

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    Facilitating Team Learning Curves

    January 18, 2025

    People Management for Startup Leaders

    February 18, 2023

    Clear-Eyed Optimism

    July 6, 2024
  • Fundraising

    When Fundraising, the Company is the Product

    Jen Baird / May 13, 2023

    Building a novel product and bringing it to the world to address customers’ unmet needs is a big job. And simultaneously, building an innovating company to enable that novel product’s success is ANOTHER big job. The two are related – even overlapping – and that sets startup leaders (you!) up for getting the two confused and mixed together.

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    Aligned on Success

    October 21, 2023

    Cap Table Housekeeping

    November 18, 2023

    Know Your Numbers

    April 20, 2024
  • Communication

    The Three Strikes Communication Rule

    Jen Baird / May 6, 2023

    When building a startup, connecting with others is essential. And the onus is often on us to take the initiative and reach out to potential investors, partners, customers, and even friends or acquaintances. Yet when do we cross the line between persistence and annoying?

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    The Great Divide

    February 19, 2022

    Keep in Touch: Engaging Your Investors in Your Company’s Story

    July 29, 2020

    Big Sticks

    July 2, 2022

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