Startup CEO Reflections

A blog about building high potential businesses

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  • CEO Essentials

    Making Luck

    Jen Baird / October 26, 2024

    Are you lucky? Does your success flow from being in the right place at the right time? Or, when we dig beneath the surface, do we find that an entrepreneur makes their own luck? Perhaps the story of an amazingly “lucky” entrepreneur will inspire you to also create your own luck!

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    Clear-Eyed Optimism

    July 6, 2024

    Keeping Eyes on Your North Star

    February 5, 2022

    What is that Light?

    August 27, 2022
  • CEO Essentials

    Pursuing Mythical Creatures

    Jen Baird / October 19, 2024

    The fantasy of many intrepid first-time startup entrepreneurs is to build a unicorn. Visions of technological breakthroughs, hypergrowth, and wealth creation sing a siren song as the excitement of living the dream takes hold. Yet, let us not forget that unicorns are legendary creatures rather than something you find in every woodsy glade – and there are reasons for that!

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    Your Investor is Not Your Boss

    March 25, 2023

    Advice to My Younger Self

    April 12, 2025

    Milestones

    September 16, 2023
  • CEO Essentials,  Resting

    Resilience

    Jen Baird / October 12, 2024

    Founders and startup leaders face unexpected challenges, persistent stress and uncertainty, overwhelming setbacks, and endless changes usually for years. Responding effectively and continuing to build the business demands resilience on many levels.

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    Choices

    July 19, 2025
    Focus

    Focus Means Saying No

    September 19, 2020

    Armor vs. Authenticity

    March 29, 2025
  • Beginning,  Commercialization,  Founding

    What’s in a Name?

    Jen Baird / October 5, 2024

    Naming your high-potential startup is one of the first actions of a co-founding team. The selected name captures the essence of the fledgling company as you go out into the world raising money, connecting with partners, and ultimately selling to customers. It is a more critical and strategic decision than many realize, so let’s examine some lessons learned regarding this…

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    Co-Founder Dreaming

    February 25, 2023

    Finding a Startup CEO

    August 2, 2025

    Are You Ready to Commit to Founding?

    January 25, 2025

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Startup CEO Reflections by Jen Baird 2026
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