Startup CEO Reflections

A blog about building high potential businesses

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  • Budgeting & Finance,  CEO Essentials,  Fundraising

    Stock Option Grant Planning

    Jen Baird / May 10, 2025

    Because the stock option pool size is a subject of fundraising negotiations, this is often the point at which the early-stage founders/CEO is first confronted with the need to develop a stock option grant plan.

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    You May Also Like

    Startup Financial Modeling: Things to Know

    May 27, 2023

    Cap Table Housekeeping

    November 18, 2023

    A Startup’s Chart of Accounts

    February 17, 2024
  • Budgeting & Finance,  CEO Essentials,  Fundraising

    Know Your Numbers

    Jen Baird / April 20, 2024

    Investors prioritize startups led by individuals with strong business acumen, essential for translating technical innovation into successful, scalable businesses. Demonstrated financial management skills, including understanding financial statements and core business drivers, are crucial to gaining investor trust.

    Read More

    You May Also Like

    Startup Financial Modeling: Things to Know

    May 27, 2023

    Pricing Strategy

    November 19, 2022

    Stock Option Grant Planning

    May 10, 2025
  • Budgeting & Finance,  Management,  Service Providers

    A Startup’s Chart of Accounts

    Jen Baird / February 17, 2024

    Building a business requires accounting for the funds flowing in and out of it. Honestly, it is one of those necessary evils that few entrepreneurs want to spend time on even though it is essential.

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    You May Also Like

    Thresholds of Spending

    December 9, 2023

    Startup Financial Modeling: Things to Know

    May 27, 2023

    Building a Financial Function

    January 13, 2024
  • Budgeting & Finance

    Banking for Startups

    Jen Baird / January 20, 2024

    As an entrepreneur jumping into the deep end and starting a business, one of the earliest actions you need to take once you form a corporation to “house” your fledgling business is establishing a banking relationship to conduct financial transactions. What does that look like for a startup?

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    You May Also Like

    Building a Financial Function

    January 13, 2024

    A Startup’s Chart of Accounts

    February 17, 2024

    Pricing Strategy

    November 19, 2022
  • Budgeting & Finance,  CEO Essentials

    Building a Financial Function

    Jen Baird / January 13, 2024

    Few startup founders come from a finance background (except perhaps fintech startups!), so building out the foundational financial function is often outside the founders’ comfort zone. Yet, building a robust financial function becomes essential as a startup grows, especially if it raises money. 

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    You May Also Like

    Pricing Strategy

    November 19, 2022

    Thresholds of Spending

    December 9, 2023

    Startup Financial Modeling: Things to Know

    May 27, 2023
  • Budgeting & Finance,  CEO Essentials

    Thresholds of Spending

    Jen Baird / December 9, 2023

    What seems like “a lot” of money? There is no absolute answer as it really depends on what you are used to spending routinely. This is one of those phenomena that affects entrepreneurs as they grow their companies – and it deserves some intentional management.

    Read More

    You May Also Like

    Startup Financial Modeling: Things to Know

    May 27, 2023

    Funding Foundations

    September 2, 2023

    Cap Table Housekeeping

    November 18, 2023
  • Budgeting & Finance,  CEO Essentials,  Fundraising

    Cap Table Housekeeping

    Jen Baird / November 18, 2023

    Good housekeeping of a corporate capitalization (cap) table is an essential demonstration of a startup leader’s competence, yet it is full of potentially painful pitfalls when moving along the learning curve.

    Read More

    You May Also Like

    Funding Foundations

    September 2, 2023

    Thresholds of Spending

    December 9, 2023

    Startup Financial Modeling: Things to Know

    May 27, 2023
  • Budgeting & Finance,  CEO Essentials,  Fundraising

    Funding Foundations

    Jen Baird / September 2, 2023

    A house built on sand is unstable, indeed. A house built on a solid foundation can support itself even when the winds howl, the rain comes, and the floodwaters rise. In business, cash is the lifeblood, and the source of that cash reveals the nature of your foundation.

    Read More

    You May Also Like

    Thresholds of Spending

    December 9, 2023

    Banking for Startups

    January 20, 2024

    A Startup’s Chart of Accounts

    February 17, 2024
  • Budgeting & Finance,  Fundraising

    Startup Financial Modeling: Things to Know

    Jen Baird / May 27, 2023

    What are some of the different uses of startup financial forecasts, and what is the one thing we know for certain about them? Financial forecasting is an essential business planning tool. For startups, financial models are critical tools that serve many purposes and ultimately embody the financial implications of a host of strategic decisions and assumptions.

    Read More

    You May Also Like

    Pricing Strategy

    November 19, 2022

    A Startup’s Chart of Accounts

    February 17, 2024

    Know Your Numbers

    April 20, 2024
  • Budgeting & Finance,  Commercialization,  Selling

    Pricing Strategy

    Jen Baird / November 19, 2022

    One of a startup’s most significant decisions is pricing strategy. This decision is critical because it sits at the nexus of so many different dimensions in the startup’s strategic positioning, and coming up with a good, balanced solution for all these dimensions is so strategic. Failure to solve this well can cripple or kill a startup.

    Read More

    You May Also Like

    Know Your Numbers

    April 20, 2024

    Thresholds of Spending

    December 9, 2023

    Funding Foundations

    September 2, 2023

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