Startup CEO Reflections

A blog about building high potential businesses

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  • Risk & Decision-Making

    Investing in Force Multipliers

    Jen Baird / April 24, 2021

    Trading off between investing in a more systemic, force-multiplying solution versus just trying to keep up with the immediately overwhelming work at hand is difficult. Sometimes this mental image helps me recognize when I should consider stepping back and making a different choice.

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    Consider Your BATNA

    December 2, 2023

    The Risk of Idea Stealing

    May 15, 2021

    Making Bets

    September 9, 2023
  • Fundraising

    Startup Fundraising: Keep it Clean

    Jen Baird / April 17, 2021

    When fundraising for a startup, keep your focus on your company's long-term needs by keeping your funding rounds on the straight and narrow.

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    Know Your Numbers

    April 20, 2024

    Structuring an Angel Round

    April 10, 2021

    Interpreting Fundraising Market Statistics

    January 27, 2024
  • Fundraising

    Structuring an Angel Round

    Jen Baird / April 10, 2021

    If you decide to raise investor capital to fuel your startup, a common first step is raising seed funding from angel investors. Here are a few hard-earned observations and tips from my experiences raising millions in angel capital across several different startups.

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    The Complicated Logistics of A Close

    November 4, 2023

    Management. Management. Management.

    April 26, 2025

    Cap Table Housekeeping

    November 18, 2023
  • Fundraising

    Qualifying Angel Investors

    Jen Baird / April 3, 2021

    Angel investors – those who invest their own money in startups – are often an essential capital source in the earliest stages. Good angels are wise, insightful, and patient partners for early-stage founding teams. Qualifying them well is essential to setting your startup up for success.

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    Understanding the Waterfall

    October 14, 2023

    The Complicated Logistics of A Close

    November 4, 2023

    Fundraising Differences Between Angels and VCs

    May 13, 2020

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