Startup CEO Reflections

A blog about building high potential businesses

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    Being Trustworthy

    Jen Baird / September 24, 2022

    Trust is foundational for good relationships, either personal or corporate. At its best, It is bilateral, yet trust cannot be demanded, only given. All we can control is our side of the trust relationships we are part of. 

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    Trusted Collaborators

    August 13, 2022

    Going Virtual

    June 26, 2021

    The Value-Creating Power of Person-to-Person Relationships

    November 5, 2022
  • CEO Essentials

    Circles of Control, Influence, and Concern

    Jen Baird / September 17, 2022

    I certainly did not invent the concept of the Circles of Control, Influence, and Concern. Still, I did learn about these ideas early in my career (I believe from Stephen Covey), and it has proved a go-to framework for thinking about the work of building a startup.

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    The Illusion of Control

    April 27, 2024

    Life’s Foundation: Health

    August 28, 2021

    Hire When It Hurts

    February 1, 2025
  • Neurosurgery

    Scar Tissue

    Jen Baird / September 10, 2022

    Things always take longer than we wish (including in startups!), and this is especially true of post-surgical recovery. As we heal, our bodies go through a series of stages that can make progress hard to discern.

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    Discovering the Meaning of Gradual

    July 23, 2022

    Multi-faceted Recovery

    November 12, 2022

    Midway through the Recovery Journey

    June 18, 2022
  • CEO Essentials

    The Growth Moments

    Jen Baird / September 3, 2022

    As you grow your startup, you will be confronted with moments that require fast decisions. Self-aware moments where surprise catches you off-guard, and you have to think instantaneously about what is good for the company.

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    Equity Incentives for Startup Teams

    May 3, 2025

    Consider Your BATNA

    December 2, 2023

    Fundraising is a Means

    October 28, 2023

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Startup CEO Reflections by Jen Baird 2025
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