Startup CEO Reflections

A blog about building high potential businesses

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  • CEO Essentials

    CEO Whispering

    Jen Baird / August 31, 2024

    The job of a startup CEO is multi-faceted and endlessly challenging. Yet, there is no degree or comprehensive playbook out there to provide the training for how to succeed. Enter the "CEO Whisperer."

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    Legal Matters

    April 8, 2023

    Coping with Curve Balls

    June 4, 2022

    An Ownership Mentality

    October 16, 2021
  • CEO Essentials,  Leadership

    Critical Success Factor: Decision-Making

    Jen Baird / August 24, 2024

    Startup leaders, especially CEOs, must be effective decision-makers because a huge portion of the job of leading a startup is making an avalanche of decisions in many domains and often with limited context. Decision-making is a skill that can be developed. Yet it also demands the confidence to decide even when context and information are limited. If you are not…

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    Equity Incentives for Startup Teams

    May 3, 2025

    The Most Important Thing

    February 6, 2021

    Pursuing Mythical Creatures

    October 19, 2024
  • Relationships

    Benefit of the Doubt

    Jen Baird / August 17, 2024

    Collaborative relationships are at the core of building a startup business. This is value creation at its finest – and navigating the relational dimensions can make the difference between success and failure because good relationships unleash the power of the benefit of the doubt.

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    Keeping it Simple, with Thanksgiving turkey!

    November 26, 2024

    Being Trustworthy

    September 24, 2022

    Appreciating Important Things in Life

    November 25, 2023
  • Founding

    Hold Out for the Right Stuff

    Jen Baird / August 10, 2024

    As a serial entrepreneur, one of the things I have learned about founding startups is the critical importance of holding out for the right idea and the right team. You will invest years of your life trying to realize the potential of your startup vision – and the idea and the team are critical success factors.

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    The Preeminence of the Customers’ Problem

    December 10, 2022
    Picking a Lawyer for Your Startup

    Picking a Lawyer for Your Startup

    May 20, 2020

    For Me, It’s Not Just Business

    October 29, 2022
  • Commercialization,  Fundraising

    Careful What You Wish For

    Jen Baird / August 3, 2024

    High-potential startups are practically defined by their ability to rapidly grow their revenue, so naturally, startup founders and CEOs feel tremendous pressure to get on the revenue train. However, be careful what you wish for!

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    Pricing Strategy

    November 19, 2022

    Free Is Not Inexpensive

    November 13, 2021

    What’s in a Name?

    October 5, 2024

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Startup CEO Reflections by Jen Baird 2026
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