Startup CEO Reflections

A blog about building high potential businesses

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  • Being a Christian CEO,  Relationships

    Whole Personhood

    Jen Baird / December 30, 2023

    There is something about the advancing years, marked by birthdays, New Year’s celebrations, and life stages, that invites pausing for a bit of introspection and reflection. What makes up a whole life?

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    Company Building with the Lord

    September 4, 2021

    Coping with Curve Balls

    June 4, 2022

    What We Choose to Invest Our Time In

    January 4, 2025
  • Being a Christian CEO,  CEO Essentials

    Light

    Jen Baird / December 23, 2023

    I love it when someone points out yet again the difference between light and darkness. You cannot “create” darkness directly or say, “Let there be dark,” because darkness is the absence of light. To “achieve” darkness, you must remove sources of light. Any light at all diminishes darkness. On the other hand, light pours out from itself. A light source…

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    When Health Changes Everything

    November 15, 2025

    Whole Personhood

    December 30, 2023

    Coping with Curve Balls

    June 4, 2022
  • Communication,  Leadership

    The Why Behind

    Jen Baird / December 16, 2023

    Getting everyone aligned and moving in the same direction is a critical startup leader responsibility and skill. Articulating the “why” behind the direction makes all the difference by supplying the underlying reasons, motivations, or rationales behind a particular direction, decision, proposal, or action.

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    Essential Entrepreneurial Enabler: Herding Cats

    October 30, 2021

    The Great Divide

    February 19, 2022

    The Three Strikes Communication Rule

    May 6, 2023
  • Budgeting & Finance,  CEO Essentials

    Thresholds of Spending

    Jen Baird / December 9, 2023

    What seems like “a lot” of money? There is no absolute answer as it really depends on what you are used to spending routinely. This is one of those phenomena that affects entrepreneurs as they grow their companies – and it deserves some intentional management.

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    Banking for Startups

    January 20, 2024

    Breakeven Point: Why It’s Not Actually a Point

    January 31, 2026

    Funding Foundations

    September 2, 2023
  • CEO Essentials,  Risk & Decision-Making

    Consider Your BATNA

    Jen Baird / December 2, 2023

    Deep into a critical negotiation, how far do you go? What risks do you take? How should you think about your possible positions? These are essential questions that a startup leader must navigate in myriad scenarios – and BATNA is one of the most potent tools for deciding what to do.

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    Aligned on Success

    October 21, 2023

    The Dimension You Cannot Change

    January 8, 2022

    Using Lawyers Well

    November 14, 2020

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Startup CEO Reflections by Jen Baird 2026
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