Startup CEO Reflections

A blog about building high potential businesses

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  • Baby
    Product Development

    Customer Discovery #2: What a Positive Response Looks Like

    Jen Baird / June 27, 2020

    When asking for feedback on a product concept, it is easy to be fooled. Make sure you know the kind of reaction you need to hear to know you have a potential winner.

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    The FDA Are People, Too.

    March 6, 2021

    Business Founders Must Lead as Product Managers/Solution Architects

    January 11, 2025

    Applying the Least Work Principle

    October 8, 2022
  • N>1
    Product Development

    Customer Discovery #1: n>1

    Jen Baird / June 24, 2020

    Talk to many potential customers when seeking to validate an unmet need.

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    Products Are For People

    December 5, 2020

    Discerning Signals in the Noise

    April 6, 2024

    The Preeminence of the Customers’ Problem

    December 10, 2022
  • Jen and Favory Sonata
    CEO Essentials

    Prioritize Exercise While Building Your Startup

    Jen Baird / June 20, 2020

    Startups are marathons, not sprints. Figuring out how to pace yourself and your team in a healthy way has real business success consequences.

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    You May Also Like

    Essential Entrepreneurial Enabler: Herding Cats

    October 30, 2021

    Your Company’s Lawyer is NOT Your Lawyer

    July 22, 2020

    Strategic Startup Scoping

    August 20, 2022
  • Measure
    Management

    What You Measure Will Improve

    Jen Baird / June 17, 2020

    A concrete measure provides the focus and sense of accomplishment needed to improve continuously.

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    In-sourcing and Outsourcing

    September 28, 2024

    Hire When It Hurts

    February 1, 2025

    Discovering the Meaning of Gradual

    July 23, 2022
  • Life Happens
    Founding

    The Importance of Co-Founder Vesting

    Jen Baird / June 12, 2020

    Because life happens, co-founder vesting of equity is critical for a young high-potential startup.

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    The Preeminence of the Customers’ Problem

    December 10, 2022

    Keys to Customer Discovery

    June 3, 2023
    Co-founders

    The Value of Co-Founders

    June 9, 2020
  • Co-founders
    Founding

    The Value of Co-Founders

    Jen Baird / June 9, 2020

    Most venture-backed companies are founded by two or more co-founders. With good reason.

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    Hold Out for the Right Stuff

    August 10, 2024

    Considering Grants

    June 22, 2024

    For Me, It’s Not Just Business

    October 29, 2022
  • What Blogging is Teaching Me
    Blogging

    What Blogging About My Startup Experiences is Teaching Me

    Jen Baird / June 6, 2020

    Four weeks into my blogging journey, I find blogging is affecting me in ways I never anticipated. As I continue, I wanted to share what I am learning.

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    The Discipline of Blogging

    December 11, 2021
    Finding the path

    Why I Started This Blog

    May 8, 2020

    Half a Decade of Blogging

    May 24, 2025
  • Delaware C-Corp
    Founding

    Start with a Delaware C-Corp If Raising VC

    Jen Baird / June 3, 2020

    When building a startup, you will face many surprising curves, so when the best path is the straight, well-traveled road, take it.

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    You May Also Like

    Life Happens

    The Importance of Co-Founder Vesting

    June 12, 2020

    The Double-Edged Sword of Competition when Fundraising

    July 15, 2023

    The Preeminence of the Customers’ Problem

    December 10, 2022

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