Startup CEO Reflections

A blog about building high potential businesses

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  • About Jen Baird
  • Guest Appearances
  • Contact Me
Budgeting & Finance, CEO Essentials, Fundraising

Stock Option Grant Planning

Because the stock option pool size is a subject of fundraising negotiations, this is often the point at which the early-stage founders/CEO is first confronted with the need to develop…

read more
May 10, 2025
Building a Team, CEO Essentials

Equity Incentives for Startup Teams

Joining a startup feels risky to many, yet the upside potential of making a difference and sharing in the financial rewards of building a success can be enticing. Startup founders…

read more
May 3, 2025
Fundraising, Management

Management. Management. Management.

In startups, the fundamental principle, “management, management, management,” emphasizes that building value depends most on the skills and experience of the startup founders/leaders, with the leadership team often being more…

read more
April 26, 2025
Building a Team, CEO Essentials

Using Retained Recruiters

Many early-stage startup leaders leverage their personal networks and use online postings to source talent. However, sometimes it makes sense to pay recruiters for help.

read more
April 19, 2025
CEO Essentials

Advice to My Younger Self

After 35 years as a professional businessperson with almost 25 of those in the entrepreneurial ecosystem, here are the three things I have learned that I would say to my…

read more
April 12, 2025
CEO Essentials, Founding, Leadership

Entreprenurial Leadership

Last month, Sonali and I engaged in two great conversations about entrepreneurial leadership with an emphasis on women leaders.

read more
April 5, 2025
CEO Essentials

Armor vs. Authenticity

Part of leading a startup is raising money from investors, often professional investors (VCs) and high-net-worth individuals (angels). I learned over time that people who have or manage large amounts…

read more
March 29, 2025
Building a Team, Risk & Decision-Making

Succession Planning Even in Startups

The team is the foundation and core of a startup’s success. Yet early-stage startup teams are small and vulnerable to turnover, so proactive risk assessment and succession planning is essential…

read more
March 22, 2025
Building a Team

Ask the Right Hiring Question

Success in hiring the best new employees, especially when every new hire makes a massive impact like in a startup, depends on some simple process decisions that ensure you are…

read more
March 15, 2025
Board of Directors, Fundraising

Dysfunctional Investors Are Real

Private high-potential startups often need to raise capital to fund the development and commercialization of their visions. Yet, too often, what causes the disappointingly large failure rate for such startups…

read more
March 8, 2025
CEO Essentials, Fundraising, Leadership

The Power of Professionalism

Investors excited about funding high-potential startups are also eager to mitigate their risk by ensuring that the startup founders and leaders are experts in their domain with the professional expertise…

read more
March 1, 2025
Fundraising

Planning Time Horizons

Especially essential when fundraising, startup leaders must be agile planners who can envision a whole array of plan options in progressive time horizons.

read more
February 22, 2025
CEO Essentials, Fundraising, Selling

The Power of Sales

Founders and startup leaders, never lose sight of the power of commercial sales (a.k.a. revenue) to solve many of your problems. There are good reasons why investors are eager to…

read more
February 15, 2025
Uncategorized

Leaders Become Culture

Corporate culture is the set of values, beliefs, and behaviors that guide a company’s team – and it is known to have a massive impact on the success of a…

read more
February 8, 2025
CEO Essentials, Management, Team Building

Hire When It Hurts

Capital efficiency is critical when relying on investor capital rather than operating income to build your company. In the early stages, hire carefully. In fact, in general, put off expanding…

read more
February 1, 2025
  • Budgeting & Finance,  CEO Essentials,  Fundraising

    Stock Option Grant Planning

    May 10, 2025 /

    Because the stock option pool size is a subject of fundraising negotiations, this is often the point at which the early-stage founders/CEO is first confronted with the need to develop a stock option grant plan.

    Read More
    Jen Baird
  • Building a Team,  CEO Essentials

    Equity Incentives for Startup Teams

    May 3, 2025 /

    Joining a startup feels risky to many, yet the upside potential of making a difference and sharing in the financial rewards of building a success can be enticing. Startup founders and leaders should consider how to incentivize their team using equity as part of an overall compensation package.

    Read More
    Jen Baird
  • Fundraising,  Management

    Management. Management. Management.

    April 26, 2025 /

    In startups, the fundamental principle, “management, management, management,” emphasizes that building value depends most on the skills and experience of the startup founders/leaders, with the leadership team often being more instrumental in success than other factors like the idea, the funding, and the industry.

    Read More
    Jen Baird
  • Building a Team,  CEO Essentials

    Using Retained Recruiters

    April 19, 2025 /

    Many early-stage startup leaders leverage their personal networks and use online postings to source talent. However, sometimes it makes sense to pay recruiters for help.

    Read More
    Jen Baird
  • CEO Essentials

    Advice to My Younger Self

    April 12, 2025 /

    After 35 years as a professional businessperson with almost 25 of those in the entrepreneurial ecosystem, here are the three things I have learned that I would say to my younger self.

    Read More
    Jen Baird
  • CEO Essentials,  Founding,  Leadership

    Entreprenurial Leadership

    April 5, 2025 /

    Last month, Sonali and I engaged in two great conversations about entrepreneurial leadership with an emphasis on women leaders.

    Read More
    Jen Baird
  • CEO Essentials

    Armor vs. Authenticity

    March 29, 2025 /

    Part of leading a startup is raising money from investors, often professional investors (VCs) and high-net-worth individuals (angels). I learned over time that people who have or manage large amounts of investable capital develop “armor” to keep their distance from eager entrepreneurs. Similarly, self-taught learning to be a startup executive is often accomplished by hearing the stories of those who…

    Read More
    Jen Baird
  • Building a Team,  Risk & Decision-Making

    Succession Planning Even in Startups

    March 22, 2025 /

    The team is the foundation and core of a startup’s success. Yet early-stage startup teams are small and vulnerable to turnover, so proactive risk assessment and succession planning is essential for business resiliency.

    Read More
    Jen Baird
  • Building a Team

    Ask the Right Hiring Question

    March 15, 2025 /

    Success in hiring the best new employees, especially when every new hire makes a massive impact like in a startup, depends on some simple process decisions that ensure you are asking the right hiring question.

    Read More
    Jen Baird
  • Board of Directors,  Fundraising

    Dysfunctional Investors Are Real

    March 8, 2025 /

    Private high-potential startups often need to raise capital to fund the development and commercialization of their visions. Yet, too often, what causes the disappointingly large failure rate for such startups is not the technology, the market, or the need but dysfunctional investor behavior.

    Read More
    Jen Baird
  • CEO Essentials,  Fundraising,  Leadership

    The Power of Professionalism

    March 1, 2025 /

    Investors excited about funding high-potential startups are also eager to mitigate their risk by ensuring that the startup founders and leaders are experts in their domain with the professional expertise to build a high-growth company. That often unspoken reality puts a premium on startup leaders' reputations for professionalism.

    Read More
    Jen Baird
  • Fundraising

    Planning Time Horizons

    February 22, 2025 /

    Especially essential when fundraising, startup leaders must be agile planners who can envision a whole array of plan options in progressive time horizons.

    Read More
    Jen Baird
  • CEO Essentials,  Fundraising,  Selling

    The Power of Sales

    February 15, 2025 /

    Founders and startup leaders, never lose sight of the power of commercial sales (a.k.a. revenue) to solve many of your problems. There are good reasons why investors are eager to jump on board a scaling commercial startup while moving cautiously on those still pre-revenue. Let’s explore why by unpacking the magic of sales.

    Read More
    Jen Baird
  • Uncategorized

    Leaders Become Culture

    February 8, 2025 /

    Corporate culture is the set of values, beliefs, and behaviors that guide a company’s team – and it is known to have a massive impact on the success of a company and its employees. Yet, in a startup, how to develop culture can feel mysterious as it cannot simply be declared. Culture flows from a startup’s founder and leader, reinforced…

    Read More
    Jen Baird
  • CEO Essentials,  Management,  Team Building

    Hire When It Hurts

    February 1, 2025 /

    Capital efficiency is critical when relying on investor capital rather than operating income to build your company. In the early stages, hire carefully. In fact, in general, put off expanding your team prematurely by only hiring when it hurts.

    Read More
    Jen Baird
  • Beginning,  CEO Essentials,  Founding

    Are You Ready to Commit to Founding?

    January 25, 2025 /

    Launching a startup is a big commitment in terms of time, resources, and energy. Before you leap, are you ready for that sort of commitment?

    Read More
    Jen Baird
  • Building a Team,  CEO Essentials,  Team Building

    Facilitating Team Learning Curves

    January 18, 2025 /

    Leading a startup means forging new paths, building organizational infrastructure, and ultimately becoming skilled at facilitating team learning curves. This is one of the most challenging parts of being an entrepreneur trying to create a business.

    Read More
    Jen Baird
  • CEO Essentials,  Product Development

    Business Founders Must Lead as Product Managers/Solution Architects

    January 11, 2025 /

    The title “Solution Architect” is a specific position in the IT hierarchy of a larger organization. Yet, in the context of a smaller organization, often early-stage startup, the role of a solution architect and related product manager is often at least partially filled by the founder and startup business leader. Here are some reflections on what I have learned about…

    Read More
    Jen Baird
  • Being a Christian CEO,  Impact,  Leadership

    What We Choose to Invest Our Time In

    January 4, 2025 /

    Each of us must find our own source of motivation – and what works for me may not work for you. However, let me encourage you to take a few moments to reflect and consider what we each are doing and why as we enter a new year. To be mindful and intentional about what matters to us.

    Read More
    Jen Baird
  • Commercialization,  Selling

    The Feel Good Conference Mirage

    December 14, 2024 /

    Early-stage startups build exciting new products and then seek to launch them into the marketplace successfully. This commercialization process often involves attending conferences to raise awareness of the innovation. The energy and enthusiasm of conference attendees are intoxicating until follow-up time.

    Read More
    Jen Baird
  • Fundraising

    Fundraising Help

    December 7, 2024 /

    Founders are excited to build their high-potential startup. Raising money to realize that dream is rarely viewed as a favorite way to spend their precious time, so a first-time founder often casts about wondering who might help them navigate the complicated, nuanced, and confusing world of fundraising.

    Read More
    Jen Baird
  • Relationships

    Keeping it Simple, with Thanksgiving turkey!

    November 26, 2024 /

    As we approach Thanksgiving this year, I am reminded of much to be thankful for – and reminded that part of succeeding as a startup leader is constantly seeking to achieve excellence efficiently. There are so many things that need doing and developing that we are constantly seeking for ways to accomplish a lot while still cutting out any excess…

    Read More
    Jen Baird
  • Leadership

    Leadership Lessons from an African Village Headman

    November 23, 2024 /

    When I think of southern Africa, I do not necessarily assume that there are leadership lessons that would be relevant to my U.S.-based entrepreneurial ecosystem. A close encounter and extended conversation with an African Village Headman showed me the brilliance of the solutions they are devising.

    Read More
    Jen Baird
  • CEO Essentials

    Not Fast Enough

    November 16, 2024 /

    Are you feeling in control, regardless of what you show publicly? Maybe you shouldn’t because one of a startup's powerful advantages is its ability to move quickly. Yet, while essential, harnessing this advantage is challenging for entrepreneurs.

    Read More
    Jen Baird
  • Leadership

    Balancing Macro and Micro Elements

    November 9, 2024 /

    Successfully leading a startup involves paying attention to both the macro trends that define your field of play as well as the micro-actions required to successfully overcome the challenges before you. To succeed, startup leaders must be able to zoom in and out adroitly to keep both the big, out-of-your-control factors in mind, while focusing on those micro elements and…

    Read More
    Jen Baird
  • CEO Essentials,  Founding

    Breadwinner

    November 2, 2024 /

    As an investor, I understand why angels, VCs, and even high-profile early-stage accelerators seek evidence of potential future success when evaluating newer startups. Yet would-be founders and startup fundraisers often find that one of the biggest challenges of building something new is supporting themselves and their families while doing it.

    Read More
    Jen Baird
  • CEO Essentials

    Making Luck

    October 26, 2024 /

    Are you lucky? Does your success flow from being in the right place at the right time? Or, when we dig beneath the surface, do we find that an entrepreneur makes their own luck? Perhaps the story of an amazingly “lucky” entrepreneur will inspire you to also create your own luck!

    Read More
    Jen Baird
  • CEO Essentials

    Pursuing Mythical Creatures

    October 19, 2024 /

    The fantasy of many intrepid first-time startup entrepreneurs is to build a unicorn. Visions of technological breakthroughs, hypergrowth, and wealth creation sing a siren song as the excitement of living the dream takes hold. Yet, let us not forget that unicorns are legendary creatures rather than something you find in every woodsy glade – and there are reasons for that!

    Read More
    Jen Baird
  • CEO Essentials,  Resting

    Resilience

    October 12, 2024 /

    Founders and startup leaders face unexpected challenges, persistent stress and uncertainty, overwhelming setbacks, and endless changes usually for years. Responding effectively and continuing to build the business demands resilience on many levels.

    Read More
    Jen Baird
  • Beginning,  Commercialization,  Founding

    What’s in a Name?

    October 5, 2024 /

    Naming your high-potential startup is one of the first actions of a co-founding team. The selected name captures the essence of the fledgling company as you go out into the world raising money, connecting with partners, and ultimately selling to customers. It is a more critical and strategic decision than many realize, so let’s examine some lessons learned regarding this…

    Read More
    Jen Baird
  • Building,  Management,  Risk & Decision-Making

    In-sourcing and Outsourcing

    September 28, 2024 /

    It often seems like it would be possible to grow a startup faster by outsourcing some of the key functions to an expert service provider. Sometimes, this is true, but often, there is less leverage than you might think – and there is undoubtedly a great deal of risk.

    Read More
    Jen Baird
  • Board of Directors,  Leadership

    Evaluating CEOs

    September 21, 2024 /

    Evaluating employee performance has a certain framework, however, that framework is applied somewhat differently when assessing a startup CEO. A CEO is ultimately responsible for an organization's performance, so the core of a CEO evaluation is fundamentally an organizational evaluation.

    Read More
    Jen Baird
  • CEO Essentials

    Authoritative

    September 14, 2024 /

    How do we recognize leaders? Often, it is the fact that they speak authoritatively, which flows from their confidence, decision-making, and vision-casting. This matters in startups because all startup stakeholders are looking for someone who will hopefully lead an extraordinary value-creation process.

    Read More
    Jen Baird
  • Fundraising

    Hard Fundraising Market Drivers

    September 7, 2024 /

    When fundraising, it is easy for startup leaders to focus intensely on their stories and arguments for why their startup is a great investment opportunity. While a cogent case must be built and delivered, exogenous factors often play a critical role in fundraising success and failure. 

    Read More
    Jen Baird
  • CEO Essentials

    CEO Whispering

    August 31, 2024 /

    The job of a startup CEO is multi-faceted and endlessly challenging. Yet, there is no degree or comprehensive playbook out there to provide the training for how to succeed. Enter the "CEO Whisperer."

    Read More
    Jen Baird
  • CEO Essentials,  Leadership

    Critical Success Factor: Decision-Making

    August 24, 2024 /

    Startup leaders, especially CEOs, must be effective decision-makers because a huge portion of the job of leading a startup is making an avalanche of decisions in many domains and often with limited context. Decision-making is a skill that can be developed. Yet it also demands the confidence to decide even when context and information are limited. If you are not…

    Read More
    Jen Baird
  • Relationships

    Benefit of the Doubt

    August 17, 2024 /

    Collaborative relationships are at the core of building a startup business. This is value creation at its finest – and navigating the relational dimensions can make the difference between success and failure because good relationships unleash the power of the benefit of the doubt.

    Read More
    Jen Baird
  • Founding

    Hold Out for the Right Stuff

    August 10, 2024 /

    As a serial entrepreneur, one of the things I have learned about founding startups is the critical importance of holding out for the right idea and the right team. You will invest years of your life trying to realize the potential of your startup vision – and the idea and the team are critical success factors.

    Read More
    Jen Baird
  • Commercialization,  Fundraising

    Careful What You Wish For

    August 3, 2024 /

    High-potential startups are practically defined by their ability to rapidly grow their revenue, so naturally, startup founders and CEOs feel tremendous pressure to get on the revenue train. However, be careful what you wish for!

    Read More
    Jen Baird
  • Leadership

    Unintentional Blocking

    July 27, 2024 /

    Leadership means empowering teams, not freezing them.

    Read More
    Jen Baird
  • Risk & Decision-Making

    A Risk-Based Lens

    July 20, 2024 /

    As a startup CEO, a robust risk-based lens is one of our most potent decision-making tools.

    Read More
    Jen Baird
  • Building a Team,  Founding,  Fundraising

    Talking Entrepreneurship on Invisible Ink

    July 13, 2024 /

    Listen in to this wide-ranging discussion on many things startup! Starting, team building, fundraising, financial planning, and more.

    Read More
    Jen Baird
  • CEO Essentials

    Clear-Eyed Optimism

    July 6, 2024 /

    A startup CEO must balance optimistic vision with realistic risk assessment, seeking advice from peers, and knowing when to pivot or stop.

    Read More
    Jen Baird
  • Board of Directors

    NIFO is Good Governance

    June 29, 2024 /

    The Board of Directors oversees company operations, focusing on strategic direction and risk management, while management handles execution and reporting.

    Read More
    Jen Baird
  • Founding,  Fundraising

    Considering Grants

    June 22, 2024 /

    Securing grants can aid startup funding without dilution, but involves strict restrictions, extensive effort, low success rates, and potential investor concerns.

    Read More
    Jen Baird
  • Founding

    Starting Shares

    June 15, 2024 /

    Incorporating a high-potential startup in Delaware, authorize ten million shares to avoid costly amendments, enable effective vesting schedules, and minimize franchise tax.

    Read More
    Jen Baird
  • Board of Directors,  Impact

    A New Era of Board Service

    June 8, 2024 /

    Former startup CEO explores new career paths after decades in leadership, focusing on board service and mentoring first-time CEOs.

    Read More
    Jen Baird
  • Fundraising

    Walking Away from Potential Investors

    June 1, 2024 /

    Fundraising entrepreneurs should sometimes walk away from potential investors. Here is a list of examples of when that was the right call.

    Read More
    Jen Baird
  • Fundraising

    Due Diligence Data Rooms

    May 25, 2024 /

    A due diligence data room is an electronic repository used in startup fundraising to provide potential investors with detailed, confidential company documentation for evaluation, helping to secure investment.

    Read More
    Jen Baird
  • Commercialization

    References and Testimonials

    May 18, 2024 /

    Entrepreneurs face challenges introducing innovative products, needing to derisk the process for prospects and secure early adopters with testimonials and references to build broader confidence.

    Read More
    Jen Baird
  • Fundraising

    The Nature of Warm Introductions

    May 11, 2024 /

    Warm introductions are vital for fundraising, leveraging trusted networks to efficiently connect startups with investors amid a crowded market, enhancing deal screening and investment opportunities.

    Read More
    Jen Baird
  • Fundraising

    Negotiating Power in Startup Fundraising

    May 4, 2024 /

    Negotiating with investors is tough for startups due to information and power imbalances.

    Read More
    Jen Baird
  • Board of Directors,  CEO Essentials,  Relationships

    The Illusion of Control

    April 27, 2024 /

    Owning over 51% of shares doesn't guarantee startup CEOs control due to dependence on investor funding and their significant influence.

    Read More
    Jen Baird
  • Budgeting & Finance,  CEO Essentials,  Fundraising

    Know Your Numbers

    April 20, 2024 /

    Investors prioritize startups led by individuals with strong business acumen, essential for translating technical innovation into successful, scalable businesses. Demonstrated financial management skills, including understanding financial statements and core business drivers, are crucial to gaining investor trust.

    Read More
    Jen Baird
  • Fundraising

    Fundraising Seasonality

    April 13, 2024 /

    Understanding market fluctuations in fundraising is crucial for startup CEOs. Recognizing patterns helps manage efforts and expectations effectively across different seasons and investor behaviors.

    Read More
    Jen Baird
  • CEO Essentials,  Product Development,  Risk & Decision-Making

    Discerning Signals in the Noise

    April 6, 2024 /

    Startup leaders must discern critical signals from noise to navigate and innovate effectively in a chaotic environment, utilizing data and customer insights.

    Read More
    Jen Baird
  • Board of Directors,  Fundraising,  Leadership

    Looking through the Keyhole

    March 30, 2024 /

    Investors and Board members can't fully understand a startup's intricate operations, akin to viewing through a keyhole. They should focus on crucial aspects rather than all details.

    Read More
    Jen Baird
  • Founding,  Fundraising

    Investing in First-time vs. Serial Entrepreneurs

    March 23, 2024 /

    First-time startup founders bring passion and unique insight, but face steep learning curves and skepticism from investors who prefer experienced CEOs for reducing investment risks.

    Read More
    Jen Baird
  • Ending

    Winding Down with Professionalism

    March 16, 2024 /

    Deciding to end a startup is tough, yet executing a professional wind-down maintains integrity and potentially preserves future entrepreneurial relationships and opportunities.

    Read More
    Jen Baird
  • Ending

    Making the Decision to Stop

    March 9, 2024 /

    In my last post, I discussed the powerful motivation that drives entrepreneurs to found and build a high-potential startup and the odds against building a successful startup. Most startups do not make it, which means that many entrepreneurs will someday face the profoundly difficult decision to stop and abandon the attempt. What does that look like—and why is it so…

    Read More
    Jen Baird
  • CEO Essentials,  Founding

    Making a Difference

    March 2, 2024 /

    What motivates entrepreneurs to pursue building high-potential companies? Making money? Independence? Making a difference? The answer might surprise you.

    Read More
    Jen Baird
  • Building a Team,  Fundraising

    The Challenge of Raising Money as a Solopreneur

    February 24, 2024 /

    What is the minimum team size when raising capital for your high-potential venture? Greater than one.

    Read More
    Jen Baird
  • Budgeting & Finance,  Management,  Service Providers

    A Startup’s Chart of Accounts

    February 17, 2024 /

    Building a business requires accounting for the funds flowing in and out of it. Honestly, it is one of those necessary evils that few entrepreneurs want to spend time on even though it is essential.

    Read More
    Jen Baird
  • Fundraising

    VC Intro Call Playbook

    February 10, 2024 /

    For first-time VC fundraisers, when the invitation comes for an initial intro call to learn more about the business, the questions arise. What to expect? How to approach the conversation? When to follow-up? While every situation is unique, this post lays out a playbook to help get you started in successfully navigating introductory calls with venture capitalists.

    Read More
    Jen Baird
  • CEO Essentials,  Founding

    What Gets You Up in the Morning?

    February 3, 2024 /

    Founding a startup to solve a problem is a big commitment.  Before you launch, you need to carefully examine your heart and motivations to ensure you are ready for the challenge of such a marathon undertaking!

    Read More
    Jen Baird
  • Fundraising

    Interpreting Fundraising Market Statistics

    January 27, 2024 /

    Fundraising startup CEOs only raise money every one to three years. In parallel, they are moving through the stages of growing their company. So it is always a challenge to gather intelligence on the fundraising market conditions.

    Read More
    Jen Baird
  • Budgeting & Finance

    Banking for Startups

    January 20, 2024 /

    As an entrepreneur jumping into the deep end and starting a business, one of the earliest actions you need to take once you form a corporation to “house” your fledgling business is establishing a banking relationship to conduct financial transactions. What does that look like for a startup?

    Read More
    Jen Baird
  • Budgeting & Finance,  CEO Essentials

    Building a Financial Function

    January 13, 2024 /

    Few startup founders come from a finance background (except perhaps fintech startups!), so building out the foundational financial function is often outside the founders’ comfort zone. Yet, building a robust financial function becomes essential as a startup grows, especially if it raises money. 

    Read More
    Jen Baird
  • Management

    Keep the Red Pen Under Control

    January 6, 2024 /

    Building an empowered team is essential for growing a high-potential startup – and achieving empowerment requires a leader to be disciplined in delegating and giving feedback – or else!

    Read More
    Jen Baird
  • Being a Christian CEO,  Relationships

    Whole Personhood

    December 30, 2023 /

    There is something about the advancing years, marked by birthdays, New Year’s celebrations, and life stages, that invites pausing for a bit of introspection and reflection. What makes up a whole life?

    Read More
    Jen Baird
  • Being a Christian CEO,  CEO Essentials

    Light

    December 23, 2023 /

    I love it when someone points out yet again the difference between light and darkness. You cannot “create” darkness directly or say, “Let there be dark,” because darkness is the absence of light. To “achieve” darkness, you must remove sources of light. Any light at all diminishes darkness. On the other hand, light pours out from itself. A light source…

    Read More
    Jen Baird
  • Communication,  Leadership

    The Why Behind

    December 16, 2023 /

    Getting everyone aligned and moving in the same direction is a critical startup leader responsibility and skill. Articulating the “why” behind the direction makes all the difference by supplying the underlying reasons, motivations, or rationales behind a particular direction, decision, proposal, or action.

    Read More
    Jen Baird
  • Budgeting & Finance,  CEO Essentials

    Thresholds of Spending

    December 9, 2023 /

    What seems like “a lot” of money? There is no absolute answer as it really depends on what you are used to spending routinely. This is one of those phenomena that affects entrepreneurs as they grow their companies – and it deserves some intentional management.

    Read More
    Jen Baird
  • CEO Essentials,  Risk & Decision-Making

    Consider Your BATNA

    December 2, 2023 /

    Deep into a critical negotiation, how far do you go? What risks do you take? How should you think about your possible positions? These are essential questions that a startup leader must navigate in myriad scenarios – and BATNA is one of the most potent tools for deciding what to do.

    Read More
    Jen Baird
  • Being a Christian CEO,  Impact,  Relationships

    Appreciating Important Things in Life

    November 25, 2023 /

    The holiday season is upon us – and I always find that this time of the year induces stepping back and reflecting on life’s bigger picture – seeing the trends and threads weaving together into the hills, mountains, and deep valleys that our life journeys consist of.

    Read More
    Jen Baird
  • Budgeting & Finance,  CEO Essentials,  Fundraising

    Cap Table Housekeeping

    November 18, 2023 /

    Good housekeeping of a corporate capitalization (cap) table is an essential demonstration of a startup leader’s competence, yet it is full of potentially painful pitfalls when moving along the learning curve.

    Read More
    Jen Baird
  • Ecosystem,  Relationships

    Generations

    November 11, 2023 /

    I have spent decades in the startup ecosystem. Enough time to have evolved from being a beginning first-time founder to now surveying the landscape as a veteran startup CEO, board member, occasional angel investor and VC limited partner. Now, as I look around, I see distinct generations — generational waves of great people networked across the ecosystem – and that…

    Read More
    Jen Baird
  • Fundraising

    The Complicated Logistics of A Close

    November 4, 2023 /

    Fundraising for a startup is hard work. But you have finally reached the moment when you have a term sheet and enough commitments to close. Now, time to spin the many plates and get that fundraising round across the finish line!

    Read More
    Jen Baird
  • CEO Essentials,  Fundraising

    Fundraising is a Means

    October 28, 2023 /

    Fundraising for a startup takes enormous effort over a sustained period. Companies that raise rounds issue press releases after closing. One might mistakenly begin to think that fundraising is an end instead of a means to an end.

    Read More
    Jen Baird
  • Board of Directors,  CEO Essentials,  Fundraising

    Aligned on Success

    October 21, 2023 /

    Startup fundraising is a grueling process. By the time the deal closes, a startup leader often feels embattled and exhausted, wondering if taking on investment is possibly the worst thing ever. Yet there is light after closing.

    Read More
    Jen Baird
  • Fundraising,  Liquidity Events

    Understanding the Waterfall

    October 14, 2023 /

    In the most common upside scenario, when an investor-backed startup gets sold, the distribution of the sale proceeds is called the waterfall. Understanding how waterfalls work helps startup CEOs and investors grasp the implications of various fundraising terms.

    Read More
    Jen Baird
  • CEO Essentials,  Fundraising

    Wait to Spend Until the Money is in the Bank

    October 7, 2023 /

    When raising money or doing a big corporate deal, it pays to remember that the deal is not done until the money is in the bank.

    Read More
    Jen Baird
  • Commercialization

    Crawl Walk Run

    September 30, 2023 /

    High-potential startups are ultimately successful as they transform innovative product and service offerings that address important unmet needs into profitable businesses. One of the significant value step changes occurs when the startup begins to connect the dots and advance commercially into its chosen target market.

    Read More
    Jen Baird
  • CEO Essentials,  Founding,  Fundraising

    Section 1202 Tax Matters

    September 23, 2023 /

    Recently, I was reminded of the “downside” of a successful exit, specifically, that capital gains earned on investment in a startup are, generally speaking, subject to taxes. In other words, the IRS wants its piece of that nice big check. Wouldn’t it be nice if you could just keep it all instead?

    Read More
    Jen Baird
  • CEO Essentials,  Fundraising

    Milestones

    September 16, 2023 /

    While building a startup, leaders must make critical strategic decisions about what to focus on to derisk and add value. One manifestation of this planning work is determining the key milestones that must be accomplished and the resources required to take each step. Because this is so important, it is a key focus for investors who are evaluating startup investment…

    Read More
    Jen Baird
  • CEO Essentials,  Risk & Decision-Making

    Making Bets

    September 9, 2023 /

    As a startup leader forging new paths into the future, there is always uncertainty about the consequences of significant decisions. We cannot see what will happen perfectly, so we have to gather the best information available, test assumptions when possible, and ultimately pull the trigger and make a bet.

    Read More
    Jen Baird
  • Budgeting & Finance,  CEO Essentials,  Fundraising

    Funding Foundations

    September 2, 2023 /

    A house built on sand is unstable, indeed. A house built on a solid foundation can support itself even when the winds howl, the rain comes, and the floodwaters rise. In business, cash is the lifeblood, and the source of that cash reveals the nature of your foundation.

    Read More
    Jen Baird
  • CEO Essentials,  Fundraising,  Selling

    CEO = Chief Salesperson

    August 26, 2023 /

    Because a successful entrepreneur ultimately must build a business that profitably sells a product to meet a sufficiently sized group of customers’ unmet needs, selling is one of the keys to success.

    Read More
    Jen Baird
  • Fundraising

    A Full Suite of Fundraising Decks

    August 19, 2023 /

    Fundraising decks come in various shapes and sizes to suit multiple purposes. There is no one-size-fits-all, so it pays to have a sense of the numerous sorts to make intelligent decisions about what to create and send in various circumstances.

    Read More
    Jen Baird
  • Fundraising

    Founder – Investor Alignment

    August 12, 2023 /

    To improve the chances of achieving the best outcomes, it is imperative to establish alignment between the founding team and supporting investors in high-potential startups who raise money.

    Read More
    Jen Baird
  • Beginning,  Founding,  Fundraising

    Side Hustle vs. All-in

    August 5, 2023 /

    At the beginning of forming a startup, there is a phase where there is tension between doing the startup alongside whatever is paying the bills and committing to going all-in. Let's reflect on the factors that play into this decision.

    Read More
    Jen Baird
  • CEO Essentials,  Leadership

    Opportunity Costs

    July 29, 2023 /

    The founding CEO of a startup always has more to do than they can fit into their available time – even if they are working every waking hour (which I do not recommend, by the way). That means one of the most significant success factors for such CEOs is their ability to consider opportunity costs and make wise decisions about…

    Read More
    Jen Baird
  • Fundraising

    Reputations Matter

    July 22, 2023 /

    The right investors can make a world of difference in building a high-potential startup. Wise entrepreneurs will evaluate potential investors just as carefully as investors evaluate potential investments.

    Read More
    Jen Baird
  • Commercialization,  Founding,  Fundraising

    The Double-Edged Sword of Competition when Fundraising

    July 15, 2023 /

    Sophisticated potential investors always ask about a startup’s competition. A well-developed answer is essential because “no competition” is not a good answer, and “too much competition” is also challenging.

    Read More
    Jen Baird
  • Board of Directors,  CEO Essentials,  Fundraising

    Investor Levers of Control

    July 8, 2023 /

    Just as I was zeroing in on the closing of my first equity investment in a startup I had co-founded, my corporate attorney said, "Once this investment is closed, they can fire you." What? The investors won't own more than half of my Company. How can that be?

    Read More
    Jen Baird
  • Board of Directors

    Board of Directors – Good News + Bad News

    July 1, 2023 /

    “You’re screwed!” my Board member said over his shoulder as we accidentally ran past each other in an airport. “Wait! What? Why? That Board package was filled with great news!” I exclaimed. He paused long enough to give me a pearl of wisdom I have never forgotten.

    Read More
    Jen Baird
  • Founding,  Fundraising,  Leadership

    Drive, Intelligence, and Integrity

    June 24, 2023 /

    One of my favorite investors and mentors said that the essential characteristics he looks for in startup founders -- drive, intelligence, and integrity -- cannot be taught. That got me thinking about why those characteristics are essential to successful startup building and how we might recognize them. 

    Read More
    Jen Baird
  • Building,  CEO Essentials

    You Cannot Learn All You Need to Know on the Internet

    June 17, 2023 /

    The internet is a phenomenal resource, but it can be hard to figure out exactly what applies to your startup because so many variables influence how to combine elements into a cohesive solution. Remember that you cannot learn everything you need to know to build a startup online.

    Read More
    Jen Baird
  • CEO Essentials,  Impact

    Considering A Whole Life

    June 10, 2023 /

    Building a startup takes an extreme level of work and commitment. Yet, there is more to life than just work. Here are some thoughts on how I have navigated this tension over twenty years.

    Read More
    Jen Baird
  • Founding,  Product Development

    Keys to Customer Discovery

    June 3, 2023 /

    When you venture forth as an entrepreneur, exploring new innovative territory that you want to build into a business, it is crucial to validate that your product concept resonates with your target customers. That is the essential function of early customer discovery.

    Read More
    Jen Baird
  • Budgeting & Finance,  Fundraising

    Startup Financial Modeling: Things to Know

    May 27, 2023 /

    What are some of the different uses of startup financial forecasts, and what is the one thing we know for certain about them? Financial forecasting is an essential business planning tool. For startups, financial models are critical tools that serve many purposes and ultimately embody the financial implications of a host of strategic decisions and assumptions.

    Read More
    Jen Baird
  • CEO Essentials,  Fundraising

    The Essential Fundraising Question: What is Your Plan?

    May 20, 2023 /

    When introducing your startup to potential investors, there is so much to cover. Remember that the most important question to answer is what is your plan? All else is context.

    Read More
    Jen Baird
  • Fundraising

    When Fundraising, the Company is the Product

    May 13, 2023 /

    Building a novel product and bringing it to the world to address customers’ unmet needs is a big job. And simultaneously, building an innovating company to enable that novel product’s success is ANOTHER big job. The two are related – even overlapping – and that sets startup leaders (you!) up for getting the two confused and mixed together.

    Read More
    Jen Baird
  • Communication

    The Three Strikes Communication Rule

    May 6, 2023 /

    When building a startup, connecting with others is essential. And the onus is often on us to take the initiative and reach out to potential investors, partners, customers, and even friends or acquaintances. Yet when do we cross the line between persistence and annoying?

    Read More
    Jen Baird
  • CEO Essentials

    Cultivating Your Community of Champions

    April 29, 2023 /

    As a startup founder-CEO, do not go it alone. Cultivate a community of champions who have your back and are willing to support your growth as you seek to deliver innovation and transformation.

    Read More
    Jen Baird
  • Fundraising

    Feeling Nibbled

    April 22, 2023 /

    In the home stretch to close an equity financing round for an early-stage startup, it can start to feel like each refining interaction is just another hunk of flesh nipped away. The key to navigating this stage is never to take your eyes off your goals or let your emotions get the best of you.

    Read More
    Jen Baird
  • Fundraising

    Fundraising in a Tough Environment

    April 15, 2023 /

    Lately, the startup headlines have focused on the tough fundraising environment. What is a startup founder to do when their startup is reliant on investor cash to advance?

    Read More
    Jen Baird
  • CEO Essentials,  Service Providers

    Legal Matters

    April 8, 2023 /

    As a startup founder/CEO, you quickly discover that you need to develop a working knowledge of legal contracts because there are so many contractual agreements that you need to review, and yet hiring an attorney every time you have a non-disclosure agreement or some other contract is often beyond the financial resources you have available.

    Read More
    Jen Baird
  • Relationships

    The People Matter

    April 1, 2023 /

    Even as we confront new implications of AI, I think people and the relationships between them still matter. And this is even more true in the land of high-potential startups that have their roots in the novel insights of the teams building them.

    Read More
    Jen Baird
  • CEO Essentials

    Your Investor is Not Your Boss

    March 25, 2023 /

    Sometimes startup leaders, especially first-time CEOs, make the mistake of thinking that their investors are their boss(es), available to help them solve their startup's problems. While experienced investors may offer some excellent value-add as they bring their distinctive point-of-view to the table, they should not be treated like a boss.

    Read More
    Jen Baird
  • Risk & Decision-Making

    Beyond Your Comfort Zone

    March 18, 2023 /

    The first time you venture forth to lead in the unknown world of high-potential startups, you will definitely be moving outside your comfort zone. Fear and self-doubt are normal, despite enormous pressure to pretend you are not experiencing them.

    Read More
    Jen Baird
  • Product Development

    IP Licensing for a Spinout Startup

    March 11, 2023 /

    One way to begin a new entrepreneurial adventure is to find some attractive intellectual property and license it as the foundation of a new startup. Here are some of my lessons learned for such a path.

    Read More
    Jen Baird
  • Beginning,  Building a Team

    Compensating Tiny Teams

    March 3, 2023 /

    Tiny startup teams of less than ten offer unique compensation opportunities and challenges, so creativity and open communication are called for!

    Read More
    Jen Baird
  • Beginning,  Relationships

    Co-Founder Dreaming

    February 25, 2023 /

    There is a time in the inception phase of a startup as an idea takes shape and a team assembles when a shared dream emerges. By dreaming together, co-founders lay the foundation of a shared vision, an understanding of each others’ inspirations and motivations, and the beginnings of trust.

    Read More
    Jen Baird
  • CEO Essentials,  Leadership

    People Management for Startup Leaders

    February 18, 2023 /

    One of the greatest challenges of founding and growing a startup company is learning to manage a team of people to accomplish amazing things on a shoestring as fast as possible.

    Read More
    Jen Baird
  • Leadership,  Management

    The Value of Being Decisive

    February 11, 2023 /

    Being able to decide without all of the information you might wish for is a critical startup leadership skill. Often, a clear direction to move drives more value creation than taking time and resources to achieve an incrementally better decision.

    Read More
    Jen Baird
  • Product Development

    Startup Patent Strategy

    February 4, 2023 /

    Patent strategy for startups is complicated and nuanced, yet it can be the essence of creating protected assets that can ultimately be transferred to other organizations. Being smart and intentional up front is essential to generating such value for a startup.

    Read More
    Jen Baird
  • Building a Team,  CEO Essentials

    Specialties Matter

    January 28, 2023 /

    Gathering a startup team is always a challenge. Yet, nearly all startups demand assembling a diverse range of skills that will cover your bases.  This enables forward progress to the next milestone and the subsequent funding that allows you to further expand your team. Understanding the relevant specialties and sub-specialties and how to access them will often be critical to…

    Read More
    Jen Baird
  • Building a Team

    Recruiting Hearts

    January 21, 2023 /

    One of the great rewards of joining a new and exciting startup is collaborating as a passionate team to achieve an inspiring vision and make a difference. It is the anthesis of the concept of “quiet quitting,” “just a job,” or “being a cog in the wheel.” The challenge for a startup leader is building a team culture like that,…

    Read More
    Jen Baird
  • Fundraising

    Screening for a VC Match When Startup Fundraising

    January 14, 2023 /

    Fundraising for your startup always seems high stakes and stressful, especially for first-time entrepreneurs learning the ropes and rules of the game. One key concept is to realize that potential VC investors come in many varieties, and finding the right match is critical to success.

    Read More
    Jen Baird
  • CEO Essentials

    Growing into the CEO Role

    January 7, 2023 /

    Every CEO that exists was once a first-time CEO, and no one offers a training class to prepare for being a startup CEO. At some level, everyone taking on the CEO mantle must learn and grow their way into fulfilling the demands of this role.

    Read More
    Jen Baird
  • Fundraising

    Wrangling a Fundraising Round

    December 31, 2022 /

    Accomplishing a fundraising round for your startup is often confusing and mysterious for new startup founders. Lately, I have been reminded that the path is not as obvious when you are venturing forth the first few times as it becomes after you have been around the track. To help, in this post, I am providing a roadmap to the significant…

    Read More
    Jen Baird
  • Being a Christian CEO

    Praying through Transitions

    December 24, 2022 /

    Seasons change like chapters in a book. As a builder of high-potential startups, each of my startup journeys has lasted somewhere between a couple of years and eight years, which means I have regularly transitioned between startups – and my faith has been a major factor in how I personally navigate those seasons.

    Read More
    Jen Baird
  • Fundraising

    Things I Wish I Knew When I First Started Fundraising

    December 17, 2022 /

    For first-time entrepreneurs, fundraising for your startup is fraught with unexpected pitfalls. Here is a list of some of my key lessons learned over 20 years of raising over $75M for startups.

    Read More
    Jen Baird
  • CEO Essentials,  Founding,  Product Development

    The Preeminence of the Customers’ Problem

    December 10, 2022 /

    Immerse yourself in your customer’s problem. The urgent and important problem IS the opportunity. Don’t build a solution looking for a problem.

    Read More
    Jen Baird
  • Management

    Beware of Glittering Generalities

    December 3, 2022 /

    While "glittering generalities" can serve to cast a vision or set a direction, because they lack a sufficient definition of how you will accomplish the goal, they are not actionable plans for building and operating a business in and of themselves.

    Read More
    Jen Baird
  • Leadership,  Team Building

    It Takes a Village to Build a Startup

    November 26, 2022 /

    A village combines the contributions of many people to build a functioning community, which is an excellent metaphor for what it takes to build a successful startup. And this Thanksgiving season, I am reflecting on how thankful I am for those who have joined the villages I have been part of.

    Read More
    Jen Baird
  • Budgeting & Finance,  Commercialization,  Selling

    Pricing Strategy

    November 19, 2022 /

    One of a startup’s most significant decisions is pricing strategy. This decision is critical because it sits at the nexus of so many different dimensions in the startup’s strategic positioning, and coming up with a good, balanced solution for all these dimensions is so strategic. Failure to solve this well can cripple or kill a startup.

    Read More
    Jen Baird
  • Neurosurgery

    Multi-faceted Recovery

    November 12, 2022 /

    Recovering from significant health crises and other big changes is complicated and takes time; many factors weave together to make these processes complex to navigate. Yet, even in that complexity, there are opportunities, because of the complexity we discover multiple options and paths to move forward.

    Read More
    Jen Baird
  • Relationships

    The Value-Creating Power of Person-to-Person Relationships

    November 5, 2022 /

    Relationships are the glue that knits together people who will engage in the innovative process of bringing something new into the world. Relational integrity is key to forming those strong relationships that can enable those breakthrough moments of forward progress.

    Read More
    Jen Baird
  • Founding,  Leadership,  Relationships

    For Me, It’s Not Just Business

    October 29, 2022 /

    Startup CEOs come in different styles. For some, "it's just business." But, for many founder CEOs, it is far more than that as they pour all their passion into their startup and embody it profoundly. That embodied passion is often the activation energy that propels the startup out of the gate and onto a successful trajectory as it persuades others…

    Read More
    Jen Baird
  • Building a Team,  CEO Essentials

    Wingmen — Those Trusted to Go With You into Battle

    October 22, 2022 /

    When you lead your startup into battle, you need an inner circle of wingmen (and hopefully, wingwomen) backing you up. They are the trusted few who have earned the right to fly by your side and make an impact.

    Read More
    Jen Baird
  • Fundraising,  Selling

    Running the Hurdles

    October 15, 2022 /

    My father was a track and field hurdler in college. Just thinking about the challenge of trying to go fast while staying in stride to cleanly clear each hurdle in sequence reminds me of the challenges of complex, multi-party sales situations like hospital sales and venture capital fundraising.

    Read More
    Jen Baird
  • Product Development

    Applying the Least Work Principle

    October 8, 2022 /

    Developing a great, user-friendly, innovative product is often the heart of building a successful high-potential startup. But, as the team blazes new trails, they must successfully sift through user feedback to nail the design. The Least Work Principle is one of my tools for interpreting what users mean instead of just what they seem to be saying.

    Read More
    Jen Baird
  • CEO Essentials

    The Highlight Reel Effect

    October 1, 2022 /

    When we hear stories of other startups, especially successful ones, it is easy to perceive that the path they traveled was straightforward and easy, especially if we lose sight of the highlight reel effect.   

    Read More
    Jen Baird
  • Relationships

    Being Trustworthy

    September 24, 2022 /

    Trust is foundational for good relationships, either personal or corporate. At its best, It is bilateral, yet trust cannot be demanded, only given. All we can control is our side of the trust relationships we are part of. 

    Read More
    Jen Baird
  • CEO Essentials

    Circles of Control, Influence, and Concern

    September 17, 2022 /

    I certainly did not invent the concept of the Circles of Control, Influence, and Concern. Still, I did learn about these ideas early in my career (I believe from Stephen Covey), and it has proved a go-to framework for thinking about the work of building a startup.

    Read More
    Jen Baird
  • Neurosurgery

    Scar Tissue

    September 10, 2022 /

    Things always take longer than we wish (including in startups!), and this is especially true of post-surgical recovery. As we heal, our bodies go through a series of stages that can make progress hard to discern.

    Read More
    Jen Baird
  • CEO Essentials

    The Growth Moments

    September 3, 2022 /

    As you grow your startup, you will be confronted with moments that require fast decisions. Self-aware moments where surprise catches you off-guard, and you have to think instantaneously about what is good for the company.

    Read More
    Jen Baird
  • CEO Essentials,  Leadership,  Risk & Decision-Making

    What is that Light?

    August 27, 2022 /

    There are moments when you are not sure if what you see is a light at the end of a tunnel or an oncoming train.

    Read More
    Jen Baird
  • CEO Essentials

    Strategic Startup Scoping

    August 20, 2022 /

    Recently I was chatting with a founding team who had been asked by their investor to broaden their business scope to span several vastly different industries as customer targets. Their questions reminded me of how critical and challenging it is to determine the right strategic scope for a high-potential startup.

    Read More
    Jen Baird
  • Relationships

    Trusted Collaborators

    August 13, 2022 /

    I have been reflecting on how I make decisions for my startup – and the role of my trusted inner circle.

    Read More
    Jen Baird
  • Building,  Team Building

    Creating, Refining, and Executing

    August 6, 2022 /

    When building a startup, you create “stuff” that gets refined and becomes the playbook the team executes.

    Read More
    Jen Baird
  • Building,  Team Building

    Every Startup is a Custom Job

    July 30, 2022 /

    Innovative high-potential startups are, by their very nature, “custom jobs.”

    Read More
    Jen Baird
  • Management,  Neurosurgery,  Resting

    Discovering the Meaning of Gradual

    July 23, 2022 /

    The neurosurgeon said, “No restrictions anymore. Just add things gradually.” Easier said than done, apparently!

    Read More
    Jen Baird
  • Team Building

    The Dilemma of Two Good Options

    July 16, 2022 /

    Sometimes when you have one spot to fill, you find you have a great problem: More than one outstanding option to fill that spot.

    Read More
    Jen Baird
  • CEO Essentials,  Communication,  Relationships

    Pants and People

    July 9, 2022 /

    Growing a high-potential business presents many opportunities and encounters with people that can be pretty intimidating. My mentor taught me that remembering the human dimension can help you engage authentically and effectively. That insight has helped me often.

    Read More
    Jen Baird
  • CEO Essentials,  Communication

    Big Sticks

    July 2, 2022 /

    Organizational leaders often carry a “big stick” that sometimes puts excess weight behind any minor questions or requests they might make. This dynamic can waste a lot of organizational resources, so it is essential to be mindful when you find you have a “big stick.”

    Read More
    Jen Baird
  • CEO Essentials,  Management

    Striving for Highest Best Use

    June 25, 2022 /

    Resources are always limited in a startup. Applying the principle of the highest best use is a way of making more optimal choices to accomplish goals.

    Read More
    Jen Baird
  • Being a Christian CEO,  Neurosurgery,  Resting

    Midway through the Recovery Journey

    June 18, 2022 /

    Major surgery packs a wallop. Those who have major surgery have a challenging recovery journey to embrace.  Twelve hours under in the OR, a direct intrusion into my frontal cortex, narcotic and other heavy-duty meds, and days in the hospital wiped out my already-depleted reserves. Now I am midway through this process and sharing what I have noticed and the…

    Read More
    Jen Baird
  • Being a Christian CEO,  Neurosurgery,  Risk & Decision-Making

    Fear of the Uncontrollable

    June 11, 2022 /

    As the day approached for my neurosurgery, the community of people who knew about this looming event expanded. Practically universally, when someone found out, their first response was, "that must be so scary!"

    Read More
    Jen Baird
  • Being a Christian CEO,  CEO Essentials,  Neurosurgery,  Resting

    Coping with Curve Balls

    June 4, 2022 /

    Sometimes life hands you a shock – and coping with it affects everything.

    Read More
    Jen Baird
  • Management,  Neurosurgery,  Resting,  Team Building

    Preparing to be Unavailable for a Time

    May 28, 2022 /

    What do you do when something comes up, and you must step away for a time? How do you and your team prepare for such a thing?

    Read More
    Jen Baird
  • CEO Essentials

    A Startup CEO Essential: Optimism

    May 21, 2022 /

    Recently I have been chatting with others in the entrepreneurial ecosystem, and we have been reflecting that, at their core, entrepreneurs must be optimists.

    Read More
    Jen Baird
  • Communication

    The Importance of Framing

    May 14, 2022 /

    Effective communication often comes down to framing. What is important, what is an implementation detail, and how does the information fit into the mental framework of the recipient?

    Read More
    Jen Baird
  • Management,  Team Building

    Managing the Wounded

    May 7, 2022 /

    When you have someone join your team, one of the key things to keep an eye out for is where they are wounded. Note that I did not say “if” they are wounded, only “where.”

    Read More
    Jen Baird
  • Board of Directors

    Investors Who Survey the Landscape While Protecting the Focus of Their Startup Teams

    April 30, 2022 /

    actionable intelligence while still protecting the focus and time their startups must sustain to actively build value.

    Read More
    Jen Baird
  • CEO Essentials,  Management,  Risk & Decision-Making

    Building a Fireproof Team

    April 23, 2022 /

    Building a robust and resilient team requires constant intention every step of the way so that when the going gets tough, or a crisis erupts, the fireproof team can respond. Investing to build a strong startup team that can field a startup’s inevitable curveballs is essential.

    Read More
    Jen Baird
  • Team Building

    Virtual Team Integration

    April 16, 2022 /

    We just hired five new employees, expanding our team by almost a third. As a fully virtual company, one of our challenges is how do we help our new team members integrate so everyone feels like we are one team.

    Read More
    Jen Baird
  • Selling

    Answer the Question

    April 9, 2022 /

    When someone asks you the time, in general, answer the question directly rather than explaining how the watch is made. This principle can be applied broadly to sales and fundraising activities in a startup.

    Read More
    Jen Baird
  • Resting

    Taking Vacation

    April 2, 2022 /

    Full disclosure:  I am on one. Here are a few reflections on the importance and process of unplugging.

    Read More
    Jen Baird
  • Team Building

    The Value of Performance Tests in Recruiting

    March 26, 2022 /

    Evaluating potential new team members for skills and capabilities fit is always challenging due to inherent information disparities in the recruiting process. Performance tests can provide pivotal insight.

    Read More
    Jen Baird
  • Leadership

    The Definition of a Leader

    March 19, 2022 /

    Leaders come in all shapes, sizes, colors, and styles. Some are more effective than others, but in its most fundamental form, the definition of a leader is someone who can attract followers.

    Read More
    Jen Baird
  • CEO Essentials,  Risk & Decision-Making

    The Deep End of the Pool

    March 12, 2022 /

    You are often confronted with problems you haven’t solved before in a startup. Problems that no one on the team or perhaps anywhere has solved before. Being comfortable jumping into the deep end of the problem-solving pool is essential for startup success.

    Read More
    Jen Baird
  • Founding,  Product Development

    Evaluating Markets Before Founding

    March 5, 2022 /

    Analyzing your potential market and testing concepts with potential customers are critical steps in deciding whether you have the ingredients for a potentially successful startup.

    Read More
    Jen Baird
  • Leadership,  Team Building

    Executive Mindset

    February 26, 2022 /

    An executive mindset does not depend on the job title but on the ability to synthesize, direct, and know when to enforce and when to break the rules.

    Read More
    Jen Baird
  • Communication

    The Great Divide

    February 19, 2022 /

    Sometimes the communication gulf between technical and non-technical people crushes forward progress, yet too often, both sides throw up their hands, and the gaps remain unbridged. Startup leaders cannot afford to let such chasms persist.

    Read More
    Jen Baird
  • CEO Essentials,  Fundraising

    I Am Not Your Friend

    February 12, 2022 /

    Shortly after we closed our financing round, my investor sat across the table from me, drinking coffee, and declared, “I am not your friend.”  Uh, what?

    Read More
    Jen Baird
  • CEO Essentials,  Leadership

    Keeping Eyes on Your North Star

    February 5, 2022 /

    Finding the right north star for your startup's stage of development is a powerful focusing tool to maximize your progress.

    Read More
    Jen Baird
  • Communication,  Selling

    Each is Unique

    January 29, 2022 /

    Each and every organization is unique, with its own culture, objectives, processes, and history. Remembering that matters because effectively engaging with an organization and its people requires holding all your assumptions loosely so you can listen and jointly problem-solve. 

    Read More
    Jen Baird
  • Commercialization

    The Rocket Launch Feeling

    January 22, 2022 /

    This is a post about a feeling. A feeling that comes as you build a high-potential startup rocketship. One of the most exciting and terrifying times in developing a startup is when you can feel that rocket trembling on the launch pad, with fuel burning fast to generate the massive thrust required to begin to move and transition into enormous…

    Read More
    Jen Baird
  • Management,  Team Building

    Provide Your Capacity to Your Team

    January 15, 2022 /

    As a startup leader and manager, supporting and enabling your team is one of your most important jobs. Yet sometimes, being available feels like you are not doing "enough."

    Read More
    Jen Baird
  • CEO Essentials

    The Dimension You Cannot Change

    January 8, 2022 /

    Building a startup is one giant multidimensional puzzle, but time is the one immutable dimension you cannot adjust. You can use time to your advantage in your startup, but you never lose sight of your personal need to manage your own precious time.

    Read More
    Jen Baird
  • Beginning

    Beginning Again

    January 1, 2022 /

    Sometimes things do not work out. But that is not the end of the world because the next step is to start again.

    Read More
    Jen Baird
  • Relationships

    Work-life balance?

    December 26, 2021 /

    It seems that work-life balance is a routine subject in today’s culture, emphasizing making sure you keep your “work” under control to make sure you have time for the rest of your “life.” What if that does not feel like the right answer?

    Read More
    Jen Baird
  • Leadership

    Celebrate!

    December 18, 2021 /

    Building a startup can be a long slog. Look for the moments to celebrate. For your and everyone else’s sake.

    Read More
    Jen Baird
  • Blogging

    The Discipline of Blogging

    December 11, 2021 /

    Nearly 100 posts since early COVID. Why do I impose the discipline of blogging on myself?

    Read More
    Jen Baird
  • CEO Essentials,  Team Building

    Consulting as Startup Preparation Ground

    December 4, 2021 /

    Experience as a consultant can develop useful transferrable skills for leading a high-potential startup. Yet, by itself, it is seldom enough. Here are some reflections on both sides of the coin.

    Read More
    Jen Baird
  • Being a Christian CEO,  CEO Essentials

    The Stress-Management Power of Thankfulness

    November 27, 2021 /

    Every year, the Thanksgiving holiday reminds me of the stress-management power of being thankful. I suppose the challenge is continually seeking to revisit what I am grateful for all the other days of the year.

    Read More
    Jen Baird
  • Selling

    The Real Competition

    November 20, 2021 /

    What is the actual competition that an innovating startup faces? It is probably not the product that most closely resembles what you are offering to the market!

    Read More
    Jen Baird
  • Commercialization,  Selling

    Free Is Not Inexpensive

    November 13, 2021 /

    Innovative startups, by definition, are introducing a change into the world.  And change is never easy.  While each startup’s market is unique, all will be seeking to induce potential customers to take a risk, and consider making a change from their current status quo. Yet while the trial may be “free” in terms of paying for the product, remember that…

    Read More
    Jen Baird
  • Product Development

    You Can’t Crash if You Don’t Launch

    November 6, 2021 /

    Iterative product development is at the heart of many a startup founded on technological innovation as its core value driver. Lessons learned from earlier iterations (failures) inform the next prototype until the problems are solved, and requirements are met. Yet until you have lived this process, most startup stories only share the highlight reel of the successful tests, making it…

    Read More
    Jen Baird
  • CEO Essentials,  Communication

    Essential Entrepreneurial Enabler: Herding Cats

    October 30, 2021 /

    Driving forward in a startup almost always comes down to herding the relevant cats into alignment to achieve the goal at hand. Herding cats requires an essential blend of skills – and the results can be quite value-creating.

    Read More
    Jen Baird
  • CEO Essentials

    A Sense of Urgency

    October 22, 2021 /

    Speed is a startup’s greatest advantage, therefore, startup leaders and teams must always act with a sense of urgency. This is such a comprehensive driver that I find it weaves together many of thoughts shared on this blog over the past 18 months.

    Read More
    Jen Baird
  • CEO Essentials

    An Ownership Mentality

    October 16, 2021 /

    Entrepreneurs have an ownership mentality. An awareness that the buck starts and stops with them.  This truth underpins many aspects of the experience of creating a business from scratch. 

    Read More
    Jen Baird
  • CEO Essentials

    The Value of Education

    October 9, 2021 /

    Startup CEOs need to bring a diverse set of skills to the table, yet what is the right balance between leveraging formal education and real-world experience to build that skill set?

    Read More
    Jen Baird
  • Risk & Decision-Making

    Are You Ready to Make the Decision?

    October 2, 2021 /

    Leading a startup means making important decisions with incomplete information. Achieving startup success demands relentless forward motion, so when do you have enough to make a bet?

    Read More
    Jen Baird
  • Relationships

    Startup Families Care for One Another in Sometimes Unexpected Ways

    September 25, 2021 /

    Startup teams start small – and they often feel like families, with co-founders in “business marriages.” The relationship dynamics of people within a startup environment are often different from joining larger, less personal, more established companies as an employee – and it shows when the larger context of people’s lives intersect with business operations.

    Read More
    Jen Baird
  • CEO Essentials

    Prerequisites for Synthesis

    September 18, 2021 /

    Last week, I wrote about one of the essential skills for startup leaders: synthesis.  Synthesis is collecting and quickly combining ideas and parts of ideas together into a coherent whole, to provide a critically important framework of ideas that informs startup planning, decision-making, and storytelling. As I reflected further on the core enablers for effective synthesis, three essential prerequisite elements…

    Read More
    Jen Baird
  • CEO Essentials

    The Magic of Synthesis

    September 11, 2021 /

    When I think about what skills I rely on every day to build a startup, synthesis routinely tops the list.  The need to integrate many pieces of information into a coherent whole that enables you to plan, tell a compelling story, and manage risks is a never-ending need that is entirely dependent on this skill.

    Read More
    Jen Baird
  • Being a Christian CEO

    Company Building with the Lord

    September 4, 2021 /

    Each entrepreneur brings themselves to the practice of company building, which includes their beliefs about themselves and their place in the world as a foundation on which to build. For some, this spiritual strength sustains us through the trials, tribulations, and sometimes triumphs that inevitably emerge along the journey.

    Read More
    Jen Baird
  • CEO Essentials

    Life’s Foundation: Health

    August 28, 2021 /

    Building a high-potential company requires tremendous energy, focus, and stamina.  It is essential to invest in maintaining your health to sustain your ability to keep building your startup.

    Read More
    Jen Baird
  • Relationships

    Good Partners

    August 21, 2021 /

    Developing good partnerships demands common ground, open communication, complementary strengths, and ultimately formalizing the relationship.

    Read More
    Jen Baird
  • Board of Directors

    On the Same Side

    August 14, 2021 /

    Recruiting venture investors always feels adversarial as they ask tough questions and challenge your assumptions. However, once their money is in, you are all on the same side.

    Read More
    Jen Baird
  • Management

    Pick Your Spending Rate Wisely

    August 7, 2021 /

    When you have funding, remember that your investors did not invest for you to hold back and be too conservative. They expect you to build value by making bets, taking risks, and owning the consequences. Pick your spending rate wisely.

    Read More
    Jen Baird
  • Relationships

    Win-Win Partnerships

    July 31, 2021 /

    When considering partnerships, it is crucial to build a strong business rationale for both parties. Finding some intrinsic synergies between the products, business models, and customer bases can make one plus one equal more than two.

    Read More
    Jen Baird
  • Board of Directors

    VC Board Member Archetypes

    July 24, 2021 /

    Every venture capitalist is unique; however, when one is joining your Board of Directors, there are some patterns that can guide you in ways to engage them effectively.

    Read More
    Jen Baird
  • Commercialization

    Are We Ready to Ship?

    July 17, 2021 /

    Sometimes the work of a startup seems overwhelming – especially as the moment of truth of shipping a new product for the first time approaches. When that happens, it is time to break down and characterize the problem(s) – and then systematically work for acceptable solutions.

    Read More
    Jen Baird
  • CEO Essentials,  Relationships

    Keeping Promises

    July 10, 2021 /

    Keeping promises is an expression of integrity and builds trust. This is one of the most potent principles to apply in successful startup building as well as successful life building.

    Read More
    Jen Baird
  • CEO Essentials

    Delivering Sound Bites

    July 3, 2021 /

    Leading a startup often means being the face of and speaking for that startup. Here are a few tips and techniques gleaned over the years on how to nail interviews by delivering useful sound bites.

    Read More
    Jen Baird
  • CEO Essentials,  Management,  Relationships

    Going Virtual

    June 26, 2021 /

    COVID-19 hit like a freight train in the spring of 2020. We went 100% virtual in a day. And began learning and evolving our approaches to work to adapt to a new reality. Here are some initial reflections on our particular case study for the impact of the pandemic on our team.

    Read More
    Jen Baird
  • Selling

    Individual Customers are the Key to Successful Selling

    June 19, 2021 /

    Just like recognizing that you must design products for people, you also need to realize that purchase decisions are made by people as well. That means the core of your sales strategy needs to revolve around learning about and building relationships with the specific people you serve best within your customers' organizations.

    Read More
    Jen Baird
  • Selling

    Starting Sales in a Startup

    June 12, 2021 /

    High-potential startups are businesses – and businesses thrive on revenue. That means that figuring out how to successfully start selling your product is at the heart of building a successful startup.

    Read More
    Jen Baird
  • Regulatory

    Comparing the FDA 510(k) and De Novo Device Pathways

    June 5, 2021 /

    Check out the similarities and differences of two different paths (510(k) and De Novo) for getting pre-marketing authorization from the FDA for a software-as-a-medical-device.

    Read More
    Jen Baird
  • CEO Essentials

    The Value of Doing Something Intrinsically Hard

    May 29, 2021 /

    Difficult challenges create barriers to entry, competitive advantage, and value. Seek them out.

    Read More
    Jen Baird
  • CEO Essentials

    Reflections on Startup Children

    May 22, 2021 /

    Startups are like the children of their founders. What are the implications of this analogy?

    Read More
    Jen Baird
  • Fundraising,  Product Development,  Risk & Decision-Making

    The Risk of Idea Stealing

    May 15, 2021 /

    Inexperienced entrepreneurs often worry about sharing what they are working on with others, fearing someone will steal their idea. While there are a few circumstances one should be cautious about, generally, it is far riskier not to share.

    Read More
    Jen Baird
  • CEO Essentials

    Communicating with Investors at the Right Frequency

    May 8, 2021 /

    The more frequently you communicate, the deeper into the details you need to delve. To manage the level of detail and involvement, control the communication frequency.

    Read More
    Jen Baird
  • Board of Directors

    Why An Approved Budget Does Not Equal Control

    May 1, 2021 /

    Do you think approving a budget means you have control? Think again. Budgets do not equal control. Especially in a startup.

    Read More
    Jen Baird
  • Risk & Decision-Making

    Investing in Force Multipliers

    April 24, 2021 /

    Trading off between investing in a more systemic, force-multiplying solution versus just trying to keep up with the immediately overwhelming work at hand is difficult. Sometimes this mental image helps me recognize when I should consider stepping back and making a different choice.

    Read More
    Jen Baird
  • Fundraising

    Startup Fundraising: Keep it Clean

    April 17, 2021 /

    When fundraising for a startup, keep your focus on your company's long-term needs by keeping your funding rounds on the straight and narrow.

    Read More
    Jen Baird
  • Fundraising

    Structuring an Angel Round

    April 10, 2021 /

    If you decide to raise investor capital to fuel your startup, a common first step is raising seed funding from angel investors. Here are a few hard-earned observations and tips from my experiences raising millions in angel capital across several different startups.

    Read More
    Jen Baird
  • Fundraising

    Qualifying Angel Investors

    April 3, 2021 /

    Angel investors – those who invest their own money in startups – are often an essential capital source in the earliest stages. Good angels are wise, insightful, and patient partners for early-stage founding teams. Qualifying them well is essential to setting your startup up for success.

    Read More
    Jen Baird
  • CEO Essentials,  Management

    The Cost of Context Switching

    March 27, 2021 /

    Leading a startup that depends on inventing new technology requires mastering the balance of context switching. Too much kills innovation. Too little means losing touch with what is essential

    Read More
    Jen Baird
  • Leadership,  Team Building

    Intentionally Empowering Each Other

    March 20, 2021 /

    One of the great aspects of being part of a high-performing team is how each member of the team intentionally contributes to empowering each other, which elevates both our collective process and our combined results.

    Read More
    Jen Baird
  • CEO Essentials,  Leadership

    Driving for Speed with Finesse

    March 13, 2021 /

    Speed is one of the great advantages of small, talented, focused startup teams – and the driver of the racing startup vehicle is the CEO. Yet like racing, it is essential to drive with finesse to maximize speed while not spinning out of control.

    Read More
    Jen Baird
  • Product Development,  Regulatory,  Relationships

    The FDA Are People, Too.

    March 6, 2021 /

    Government agencies seem like monolithic entities governed by complex rules that are hard to relate to. Still, under that seemingly impenetrable exterior, it helps to remember that, just like your startup, the agency is made up of people, too.

    Read More
    Jen Baird
  • Product Development,  Regulatory

    Effectively Engaging the FDA

    February 27, 2021 /

    Some vital resources and lessons learned along our software-as-a-medical device FDA journey may help others who are finding their own pathways to market with a regulated product. While these ideas are focused on the FDA, they have broader applicability to working with other regulatory bodies as well.

    Read More
    Jen Baird
  • Leadership,  Management

    Play Strengths, Not Weaknesses

    February 20, 2021 /

    Our impulse is that we should improve upon our weaknesses, whether they are yours or your teammates. Sometimes our impulses are wrong.

    Read More
    Jen Baird
  • Leadership,  Team Building

    Catch Them Being Good

    February 13, 2021 /

    Carrots and honey beat sticks and vinegar every time. When leading a team, pay attention so you can catch them being good.

    Read More
    Jen Baird
  • CEO Essentials,  Impact,  Leadership

    The Most Important Thing

    February 6, 2021 /

    Successful startups focus on the most important thing: building a real and successful business.

    Read More
    Jen Baird
  • Selling

    Inviting a Yes

    January 30, 2021 /

    Making progress often depends on someone else's 'Yes' to unblock what you are trying to accomplish. Check out the ideas in this post for inspiration on how to be intentional and creative to increase the probability of the 'Yes' you need.

    Read More
    Jen Baird
  • CEO Essentials,  Leadership

    Good Leaders Define Reality

    January 23, 2021 /

    One of the critical roles of an effective leader is to define reality for the group they are leading. In doing so, they cast a vision for the future direction of the organization.

    Read More
    Jen Baird
  • CEO Essentials

    The Magic Project Management Triangle

    January 16, 2021 /

    Balancing the dimensions of time, scope, and resources is a widely applicable framework for managing projects of all scales. Whatever your title, as a project manager, managing stakeholders' expectations and consistently performing successfully depends directly on your ability to set and deliver on your targets (scope) on-time (time) and on-budget (resources).

    Read More
    Jen Baird
  • Risk & Decision-Making

    Waiting Can Be So Difficult

    January 9, 2021 /

    As leaders, sometimes we are face situations where we must wait on third parties to act. That waiting can be hard, painful, and exhausting.

    Read More
    Jen Baird
  • CEO Essentials,  Leadership

    Focus. Execute. Panic is Unhelpful.

    January 2, 2021 /

    The ability to control your reactions and execute under pressure is essential to successfully leading a startup.

    Read More
    Jen Baird
  • Being a Christian CEO

    The Spiritual Side of My Entrepreneurial Journey

    December 26, 2020 /

    My entrepreneurial journey is profoundly entwined with my spiritual journey. My faith in God is my underlying foundation and north star as a startup CEO.

    Read More
    Jen Baird
  • CEO Essentials

    Leadership is Lonely

    December 19, 2020 /

    There are times along a startup CEO's journey that are profoundly lonely. It is the nature of the role.

    Read More
    Jen Baird
  • Connecting the Why
    CEO Essentials,  Leadership

    Connecting the Why

    December 12, 2020 /

    The most potent guiding star in sales, decision-making, and leadership is knowing, connecting, and communicating the why.

    Read More
    Jen Baird
  • Product Development

    Products Are For People

    December 5, 2020 /

    The key to designing desirable products is listening, empathizing, creativity, and perseverance. The key to a successful startup is a great product that your customers love.

    Read More
    Jen Baird
  • CEO Essentials

    Giving Thanks

    November 28, 2020 /

    Success as an entrepreneur depends on the contributions of many. I appreciate all the support, engagement, and encouragement over the years and ventures.

    Read More
    Jen Baird
  • CEO Essentials

    An Essential Entrepreneurial Enabler: Learning

    November 21, 2020 /

    Learning to learn quickly and effectively is one of the master skills of becoming a successful entrepreneur.

    Read More
    Jen Baird
  • CEO Essentials,  Service Providers

    Using Lawyers Well

    November 14, 2020 /

    Lawyers can be a tremendous resource for a startup CEO, but it is essential to use them well. Knowing the role of a corporate lawyer can make all the difference.

    Read More
    Jen Baird
  • Board of Directors

    Diversity in the Board Room

    November 7, 2020 /

    The composition of a Board of Directors can directly impact its effectiveness. Diversity in experiences, viewpoints, expertise, and temperaments all contribute to better ideas.

    Read More
    Jen Baird
  • CEO Essentials,  Team Building

    Recognizing When You Need to Change Up Your Team

    October 31, 2020 /

    Are you unconsciously suffering from a role fit problem in your team? First recognizing and then addressing the issue is critical to startup success.

    Read More
    Jen Baird
  • Team Building

    Intentional Onboarding: Setting New Team Members Up for Success

    October 24, 2020 /

    Whether an employee or consultant, or contractor, when you add a new team member, you hope they can bring value to your team. Enabling that is your responsibility.

    Read More
    Jen Baird
  • Fundraising

    Helping VCs Understand Your Technology

    October 17, 2020 /

    The word to the wise in venture fundraising is do not spend too much time on the technology. While true, there is a balance to be struck in this.

    Read More
    Jen Baird
  • Fundraising

    The Role of a Lead Investor

    October 10, 2020 /

    Raising money for high-potential startups is always a challenge. Finding the right lead investor is an essential step along the path.

    Read More
    Jen Baird
  • Board of Directors

    Getting Value from Your Board

    October 9, 2020 /

    Jennifer Baird, a serial venture and angel-backed CEO, shares tips for leading and working with a Board of Directors. #BeenThereRunThat

    Read More
    Jen Baird
  • Family
    CEO Essentials,  Relationships

    Family Enablers: The Source of an Entrepreneur’s Strength

    October 3, 2020 /

    Building a company out of nothing is enormously hard work. Hidden behind most startup CEOs are tremendously supportive families. This is one of the secrets to success.

    Read More
    Jen Baird
  • Beginning,  Founding

    How to Get a Job as a Founding CEO

    September 26, 2020 /

    Sometimes people ask me how one gets a job as a Founding CEO. They seem to think that you update your resume and send it to someone (who?) and apply for the job.

    Read More
    Jen Baird
  • Focus
    CEO Essentials,  Leadership,  Risk & Decision-Making

    Focus Means Saying No

    September 19, 2020 /

    Everyone knows that maintaining focus is essential to startup success, yet distractions are both tempting and endless. A vital tool for the startup leader’s toolbox is the ability to say no.

    Read More
    Jen Baird
  • Risk & Decision-Making

    And A Tree Fell Across the Path: Responding to Startup Adversity

    September 12, 2020 /

    Unforeseen problems. Disrupted plans. Surprising changes. Startups are all about ups and downs and responding to adversity. When the unexpected occurs, it is time to swing into action.

    Read More
    Jen Baird
  • Beginning,  Founding

    Startup Genesis: Choosing a Problem to Solve

    September 5, 2020 /

    Forming a startup means that the founder(s) has an opportunity to choose what problem they will invest themselves in solving. Choose wisely!

    Read More
    Jen Baird
  • Team Building

    Vetting Prospective Hires

    August 29, 2020 /

    Recruiting team members is always a high stakes process. And that is especially true in a startup. Hiring mistakes are costly, so it is worth taking care to vet prospective new hires well.

    Read More
    Jen Baird
  • Leadership,  Team Building

    The Shift from Hiring Generalists to Hiring Specialists in a Startup

    August 22, 2020 /

    At inception, the founding team of a startup must be small, but mighty. As the company grows, a shift occurs as the team reaches critical mass, and it becomes feasible to start hiring specialists. Recognizing this new stage of growth is essential.

    Read More
    Jen Baird
  • Fundraising,  Team Building

    My Prospective VC Is Asking For Personality Tests?

    August 15, 2020 /

    “They want us to take personality tests?” My team looked appalled. “Yep,” I said, “And we might even learn something ourselves from the process!”

    Read More
    Jen Baird
  • Fundraising

    Startup Fundraising is All About Trust

    August 8, 2020 /

    Some startup founders approach fundraising as a series of transactions. Think of fundraising as relationship-building -- and remember that the foundation of a good relationship is TRUST.

    Read More
    Jen Baird
  • Mindsets
    Leadership,  Team Building

    For Today’s Startup Problem-Solving, Are We Cooking or Baking?

    August 5, 2020 /

    The work of building a startup varies. Sometimes it is more like cooking. Sometimes it is more like baking. Pick the right skill set for the job at hand.

    Read More
    Jen Baird
  • Risk & Decision-Making

    Watch Out for Fresh, Hot Data

    August 1, 2020 /

    As company leaders, we want to be well informed about what is happening in our startup. Yet fresh, hot data is fraught with challenges. Treat it with care.

    Read More
    Jen Baird
  • Communication

    Keep in Touch: Engaging Your Investors in Your Company’s Story

    July 29, 2020 /

    The end of July is approaching. It is time to connect with my key investor-stakeholders on our company’s progress. This practice of routinely telling our company’s latest story is an essential component in maintaining my investors’ support.

    Read More
    Jen Baird
  • Board of Directors,  CEO Essentials

    The Hidden Value of Board Meeting Preparation

    July 25, 2020 /

    It is time. Time to work on the board package, again. The effort feels like an interruption to the team. So the key to maximizing the value to the startup is to recognize and leverage the hidden value of the process of Board meeting preparation.

    Read More
    Jen Baird
  • CEO Essentials

    Your Company’s Lawyer is NOT Your Lawyer

    July 22, 2020 /

    A few weeks ago, another CEO reached out and asked for a referral to an attorney. My first question was for the company or for yourself? I didn’t always realize that there was a difference.

    Read More
    Jen Baird
  • Sweetspot
    Fundraising

    Too Early. Too Late. Finding the VC Fund Timing Sweet Spot.

    July 18, 2020 /

    When raising venture capital, understand the venture fund timing sweet spot so you can align your startup’s needs with your potential investor’s needs, or at least realize when it will be hard to fit.

    Read More
    Jen Baird
  • Founding,  Fundraising

    Getting Baked for Fundraising

    July 15, 2020 /

    Building an investable business takes more time and effort than most people realize. Too often, I see people jumping the gun and trying to fundraise too early.

    Read More
    Jen Baird
  • Fundraising

    How VCs Say “Yes”

    July 11, 2020 /

    When you are raising venture capital, a VC’s most common answer is ‘no.’ Sometimes, if you are lucky, they start to say ‘yes.’ Here is what that looks like.

    Read More
    Jen Baird
  • Fundraising

    How VCs Say “No”

    July 8, 2020 /

    For a startup, raising venture capital is daunting. The numbers are not in your favor. Learning to recognize "no" gives you a chance to move on quickly to the next opportunity for a great fit.

    Read More
    Jen Baird
  • Permission to Innovate
    CEO Essentials,  Management

    Permission to Innovate

    July 4, 2020 /

    Realizing the potential for process improvement requires making sure that those who are part of designing the change are empowered to find the best path.

    Read More
    Jen Baird
  • Beginning,  Founding

    How Do You Start a Company?

    July 1, 2020 /

    It does not necessarily start with the idea since you can find a worthy idea. So how does a founding CEO actually begin?

    Read More
    Jen Baird
  • Baby
    Product Development

    Customer Discovery #2: What a Positive Response Looks Like

    June 27, 2020 /

    When asking for feedback on a product concept, it is easy to be fooled. Make sure you know the kind of reaction you need to hear to know you have a potential winner.

    Read More
    Jen Baird
  • N>1
    Product Development

    Customer Discovery #1: n>1

    June 24, 2020 /

    Talk to many potential customers when seeking to validate an unmet need.

    Read More
    Jen Baird
  • Jen and Favory Sonata
    CEO Essentials

    Prioritize Exercise While Building Your Startup

    June 20, 2020 /

    Startups are marathons, not sprints. Figuring out how to pace yourself and your team in a healthy way has real business success consequences.

    Read More
    Jen Baird
  • Measure
    Management

    What You Measure Will Improve

    June 17, 2020 /

    A concrete measure provides the focus and sense of accomplishment needed to improve continuously.

    Read More
    Jen Baird
  • Life Happens
    Founding

    The Importance of Co-Founder Vesting

    June 12, 2020 /

    Because life happens, co-founder vesting of equity is critical for a young high-potential startup.

    Read More
    Jen Baird
  • Co-founders
    Founding

    The Value of Co-Founders

    June 9, 2020 /

    Most venture-backed companies are founded by two or more co-founders. With good reason.

    Read More
    Jen Baird
  • What Blogging is Teaching Me
    Blogging

    What Blogging About My Startup Experiences is Teaching Me

    June 6, 2020 /

    Four weeks into my blogging journey, I find blogging is affecting me in ways I never anticipated. As I continue, I wanted to share what I am learning.

    Read More
    Jen Baird
  • Delaware C-Corp
    Founding

    Start with a Delaware C-Corp If Raising VC

    June 3, 2020 /

    When building a startup, you will face many surprising curves, so when the best path is the straight, well-traveled road, take it.

    Read More
    Jen Baird
  • Getting Value from Your Board
    Board of Directors

    Getting Value from Your Board of Directors

    May 30, 2020 /

    Working with your Board of Directors is a critical skill for the CEO. Here are three insights about working with the Boards of early-stage, venture-backed companies.

    Read More
    Jen Baird
  • Doors - Maybe You Haven't Asked Enough People
    Fundraising

    Maybe You Haven’t Asked Enough People Yet

    May 27, 2020 /

    The most underappreciated aspect of high potential startup fundraising is perseverance. This is the story of what it can be like for a first-time CEO to raise money.

    Read More
    Jen Baird
  • Picking a Lawyer for Your Startup
    Founding,  Fundraising

    Picking a Lawyer for Your Startup

    May 20, 2020 /

    An expert corporate attorney is a critical asset for a high potential startup.  But what factors should you consider to find the right one?

    Read More
    Jen Baird
  • Thank you
    Impact

    The Gift of a Thank You

    May 17, 2020 /

    This past Christmas, I received a present from a complete stranger that made my day – and possibly my decade!  It was one of those moments that rocks you back and makes you realize building that startup had a far more significant impact than you ever imagined. The message said …

    Read More
    Jen Baird
  • Fundraising

    Fundraising Differences Between Angels and VCs

    May 13, 2020 /

    Having raised $50M in angel and venture capital for my startups, I am often asked to compare and contrast the two. Let’s dive into the key differences and how both investor types can support a high potential startup.

    Read More
    Jen Baird
  • Fundraising

    Should I Raise Venture Capital?

    May 9, 2020 /

    The short answer is NOT if you can help it! Having raised $50M in angel and venture capital personally, I recommend raising venture funding only as a last resort, and only if the type of business you are building absolutely demands it. Keep in mind that most startup businesses should not need venture capital and will not have the characteristics…

    Read More
    Jen Baird
  • Beginning

    How and Why I Got into Startups

    May 8, 2020 /

    With a BA degree in organizational psychology and an MBA in corporate strategy and finance, my career started in the big company world. A few years working for a big money-center bank selling electronic money transfer products to large company treasury departments proved to be far too narrow a niche for the gal who dreamed of being a CEO someday.…

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    Jen Baird
  • Finding the path
    Blogging

    Why I Started This Blog

    May 8, 2020 /

    Learning to build a startup has been an adventure to say the least! Now with nearly 20 years in five different startups under my belt, I find that I have useful lessons to share. My hope is this blog will be a more scalable way to help other founders and entrepreneurial CEOs accelerate their learning curves as they build great…

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    Jen Baird

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